We previously reported that email and social media marketing are marketers’ top two priorities for 2010. How great would it be if both channels can fusion as one? And the simplest method to do so is to incorporate social media share buttons in your email. A simple action but the results could differ tremendously. After analyzing 500 million emails sent by over 19,000 email marketers, GetResponse revealed that email messages with social media share buttons generate 30% higher click-through rate (CTR) on average. More buttons, the better The number of social media buttons matters ...
Click Through Rate And ROI Has NO Relationship
byWillis WeeinUncategorized
A common belief is this: More Click Through Rate (CTR) = More Return On Investment (ROI). In other words, most people think that the more clicks they receive, the higher the ROI of their ad. A Nielsen Company research, measured across over 200 campaigns, has busted the myth stated above. CTR and ROI have no relationship! A correlation of -0.7 shows that these 2 metrics (CTR & ROI) are not at all related. This means that CTR doesn't help advertisers predict the overall ad ROI; and perhaps shouldn't be used as part of any marketing ...
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