A Final Roundup of Startups in Asia Singapore

A Final Roundup of Startups in Asia Singapore

    Feb 6, 2012

Flocations, a Travel Site for Adventurers

Flocations, a Travel Site for Adventurers

    Feb 2, 2012

Innova Tech is Going to Stop You From Losing Things

Innova Tech is Going to Stop You From Losing Things

    Feb 3, 2012

SpellDial Wants to Make Phone Numbers History

SpellDial Wants to Make Phone Numbers History

    Feb 3, 2012

Tag Archives: CTR RSS feed for this section

Social Enabled Emails Have Higher CTR

Social Enabled Emails Have Higher CTR

We previously reported that email and social media marketing are marketers’ top two priorities for 2010. How great would it be if both channels can fusion as one? And the simplest method to do so is to incorporate social media share buttons in your email. A simple action but the results could differ tremendously. After analyzing 500 million emails sent by over 19,000 email marketers, GetResponse revealed that email messages with social media share buttons generate 30% higher click-through rate (CTR) on average. More buttons, the better The number of social media buttons matters ...

Click Through Rate And ROI Has NO Relationship

Click Through Rate And ROI Has NO Relationship

A common belief is this: More Click Through Rate (CTR) = More Return On Investment (ROI). In other words, most people think that the more clicks they receive, the higher the ROI of their ad. A Nielsen Company research, measured across over 200 campaigns, has busted the myth stated above. CTR and ROI have no relationship! A correlation of -0.7 shows that these 2 metrics (CTR & ROI) are not at all related. This means that CTR doesn't help advertisers predict the overall ad ROI; and perhaps shouldn't be used as part of any marketing ...

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