![Indonesia To Become A Leading Nation For Tech Start-ups? [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/11/Digital_Media_In_Indonesia_English-250x250.jpg)
The Infographic of the Day series visually expresses important stories from Asia and the world of technology. Yesterday over on the Media Ide blog, I came across a recent study from Singapore Management University (SMU) about the state of the Indonesia digital media landscape. This is an update from its previous research last March, featuring richer data on the infographic, as well as a fun video explainer. The video shows the Indonesia start-up ecosystem today, including some Indonesia start-ups, tech investors, the supporting media and community. They ask provocatively “Indonesia will ...
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![Digital, Mobile, and Social Media in India [STATS]](http://www.penn-olson.com/wp-content/uploads/2011/04/india-internet-250x250.jpg)
![Digital Ad Spending To Grow By $40 Billion [FORECAST]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/02/connect.jpg&w=250&h=250&zc=1&q=90)
Jun 14 2011
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Thomas Crampton on Asia and Digital Marketing
Thomas Crampton is the Asia-Pacific director at 360 Digital Influence for Ogilvy where he leads a team across 23 cities in 15 Asian territories. I first heard about Thomas through Professor Michael Netzley (you can catch his interview here) who introduced him as a thought leader in the field of digital marketing in Asia. Since then, I have been an avid reader and viewer of his blog and interviews on YouTube. I also chanced upon him at GMIC in Beijing where we had a short discussion about mobile usage in Asia and ...
May 19 2011
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Japan’s Asahi Shimbun Goes Digital. Or Does it?
The good people over at Asiajin reported earlier today that The Asahi Shimbun, one of the largest newspapers in the world, will now offer digital subscriptions options. But it doesn’t come cheap. For existing subscribers of the print edition (3800 yen, or approximately $47), the digital content can be accessed for an extra 1000 yen ($12) per month. If you’re not a print subscriber, it will cost 3800 yen for just digital. So clearly this is not a big push to get users to shift to away from paper. And perhaps they ...
May 16 2011
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Looking For The Next Big Thing In Indonesia’s Digital Industry
Bubu Awards, the most prestigious Internet and mobile competition in Indonesia, is looking for the next big thing in the digital industry. The question, however, to our tech savvy Indonesian readers is: Are you the next big thing? As part of a bigger digital event, IDBYTE 2011, Bubu Awards v.07 consists of four main awards - Web, Digital Campaigns, Mobile Apps and Digital Talents. Catch the brief explanations on the awards below.You might just fit the bill: (1) Web Awards: There are now 10 sub-categories, namely Product/Consumer, E-Commerce, News/Entertainment, Corporate Social Media, Game, ...
May 2 2011
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Digital, Mobile, and Social Media in India [STATS]
Earlier this month we told you about the China social media and mobile industry report prepared by Simon Kemp and the folks at Bartle Bogle Hegarty. Today he’s shared with us a similar report, this time outlining some equally insightful points on digital, mobile, and social media in India. For us, a few of the notable highlights stood out. Most notably, that India has: 791,000,000 mobile subscribers (compared with 879,000,000 in China) growth of 20,000,000 mobile subscribers every month 100,000,000 internet users 33,158,000 social media users 18,700,000 Orkut users vs 2,740,000 Twitter users The report also includes ...
Jan 16 2011
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Digital Marketing in 2011
What are the things to watch in the digital media space? I stumbled upon Media Logic’s blog post and got some ideas and inspirations from it. Predictions are just predictions. So, take it with a pinch of salt. The main purpose for this piece is for tech savvy marketers to learn from other’s point of view to keep fresh ideas and perspectives coming. Feel free to input your thoughts too. 1. Social as centered strategy We have different disciplines in marketing: PR, Traditional and Social. It is said that social will sit at the center ...
Dec 6 2010
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The Brave New World of Marketing
This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we're reminded that social media isn't a final strategy. Before jumping onto the social media bandwagon, it's crucial that we understand how it has changed the scene. So what's changed? Nothing much, actually. The fundamentals of communication are still intact. Human beings are still social by nature - we still talk and share, but technology and connectivity has made it vastly easier, faster and thus making conversations more powerful. Here's a ...
Jul 20 2010
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Digital Ad Spending To Grow By $40 Billion [FORECAST]
The digital space, as a whole, is a booming industry. For most digital enterprise, selling ads becomes the default source of income. Google makes its riches through its Adwords system. Facebook and Twitter, too, are following a similar business model. Each platform mentioned offers a different advertising experience and target audience. Google’s search advertising targets based on keywords, Facebook ads on demographic and social connection while Twitter has a unique resonance score system to keep ads relevant to its users. All three advertising platforms have one thing in common: ad performance ...
May 18 2010
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Digital: The Future Of Advertising?
Google executive, Nikesh Arora, made a bold statement about the future of advertising. “People are shifting their spending dollars more and more to the online world – whether it be direct marketing, or advertising, or branding. And that follows industrial marketing logic which is that you have to go where the eyeballs are, where the customers are…I personally expect in the next five to eight years 30% to 50% of advertising will be digital”. The argument is simple. As technology advances, more people are connected through the Internet, not only at home ...
Jun 4 2011
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Digital Marketing: Help Us… Help You.
Daniel runs Sowing Seeds, a digital business consultancy that helps companies grow, by picking and using relevant digital technologies and platforms for them. You can also follow him on Twitter. “Clients just don’t get digital” is an often heard statement made by many from both the traditional and new advertising agencies, media agencies, digital design houses, digital advertising technology providers, and digital media outlets. It’s a statement that has been muttered since almost 10 years ago when I first started dabbling in digital businesses, marketing and technologies. But are they right to make ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
Feb 8, 2012
Cazbak Partners With Giant E-commerce Sites, Gives Savings to Consumers in India
Feb 8, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Venture Generation: The Latest Startup Incubator in Tokyo
Feb 8, 2012