Pretty sure most of you have seen the latest Facebook campaign made by Forsman & Bodenfors for a new IKEA store in Malmo. I personally love the concept and how well the campaign was executed. I am also eager to share with you what I have learnt from this brilliant idea. For those who have not seen this amazing campaign, here it is! From the video, we can see that to create a buzz filled social media campaign, we must first take note of its characteristics: 1. Easy to participate I hate campaigns that ...
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