We trust brands almost as much as we trust our friends, and this fact is working really well for brands on social media. Not only are a brand's Facebook fans more likely to buy its products and visit stores, they attract their friends to do the same too. According to research and consulting firm Morpace, 68% of US Facebook users were more likely to buy a product or visit a retailer based on a positive Facebook friend referral. This might explain why 1 million fans could equate up to $3.6 million ...
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Dec 3 2009
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Facebook Is Not The Answer For Everything
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. Facebook has become the number one social networking platform that small and medium businesses use to reach out to their target audience. Local businesses are jumping in by creating Facebook pages to attract and keep fans. That's not a surprise considering that Facebook has grown to about 350 million ...
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