As social media turns into the Internet's new playground, brands and products are flocking there en masse in an effort to catch customers. And according to Nielsen's latest study, consumers in the Southeast Asia region are highly influenced by such online advertisements, especially when ads are displayed on social media platforms like Facebook and Twitter. The study reveals 73 percent are 'highly' or 'somewhat' influenced by ads in social media. The rate jumps to 80 percent if social context is factored in, showing who has liked or followed the advertised brand. (See ...
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Aug 17 2011
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Companies Try to Keep Up with Social Media Boom in India
With social media being the new mode of marketing, every company - be it a startup or a multi-national - is trying to woo the Indian public through social media campaigns on Facebook and Twitter. Some of them have even created dedicated social media sites, in an effort to generate buzz. This perhaps is the most challenging time for social media managers across the country, but it also represents a great opportunity as 32.6 million Indians are reported to be on Facebook at present. These users are mostly young people who, ...
Aug 16 2011
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India Facebook Users Growing Fast, May Overtake Indonesia
We often hear this, but it’s true: “Indonesia is the second largest Facebook nation in the world.” Cool to know, but it might not be true much longer. India, the second most populous nation in the world, is loving Facebook and the number of users there is spreading like wildfire. According to SocialBakers, India now has 32.6 million Facebook users, which puts it in third place worldwide, about 7 million short of Indonesia. The charts below show the user growth rate of each country and clearly, India is experiencing a surge ...
Aug 13 2011
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Middle Eastern Facebook Demographics in an Infographic
Facebook is huge, with over 700 million users, according to SocialBakers. In Asia, the social network is extremely popular, especially in Indonesia (over 39 million users), India (over 32 million), and Philippines (over 25 million). Most of Facebook’s top countries aren’t in Middle East. So do Middle Easterners use Facebook? Of course they do, and blogger Wissam Dandan has created an infographic to tell the world how the Middle East fares on Facebook in terms of user count and demographics. It’s a neat list that allows you to quickly understand Facebook ...
Aug 12 2011
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New DBS Facebook Campaign Encourages Check-Ins, Gives Deals
Singaporean bank DBS is seriously pushing forward its social media efforts with a massive Facebook Places and check-in deals competition that encompasses its customers in Singapore, Hong Kong, Taipei, Jakarta, and Mumbai. The social media campaign invites DBS users to check-in to certain ‘DBS places’ to earn points and unlock surprise deals that the bank has arranged with stores and venues. The user in each country who has amassed the most points by the time the campaign closes - on September 5th - will each win a trip to one of ...
Aug 5 2011
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Don’t Blame Facebook for Underage Marriage
Facebook is popular because it helps users to connect and share with their friends and family. Unfortunately, the most popular social networking site in Indonesia is now being accused of triggering an increase in underage marriage in Gunung Kidul regency, Yogyakarta. An official at the Gunung Kidul religious courts said that underage marriages have increased significantly over the last two years. There are 130 underage couples registered to get married so far this year. This figure has already surpassed last year's record of 120 underage marriages throughout the year. But why is Facebook ...
Aug 5 2011
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A Facebook Program to Detect ATM Burglars
We know social media can be useful for many things, from business to politics. To add to the list, Indonesian students have developed one popular social media platform into a tool to catch ATM burglars. No, this is not like catching a burglar when he forgot to log out from his Facebook account. So how does the system work? Well, these four students from Gajahmada University (UGM) in Yogyakarta designed a special sensor system for the ATM machine. This tool is connected to a Facebook or Twitter account which can only be ...
Aug 4 2011
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Indonesian LBS t4nya.com Wants You to Find, Share, Discuss Places
When we’re visiting someplace new, we're often not quite sure where we're going. Now with t4nya.com, people can find wherever they're looking for and share any location's information with users across Indonesia. t4nya.com (pronounced ‘Tempatnya’ meaning ‘The Place’) is a location-based network (LBS) and social media service made in Indonesia. Just by logging in with their Facebook ID, people can use this site to find or share information about interesting and useful places in any city around the world, using a Google Maps-based system. From hotels to small hawker food stalls, ...
Aug 3 2011
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Singapore Spends More on Facebook Games, But Some Not Aware of Virtual Currency
Online payment provider MOL has conducted an extensive survey among Singaporeans on Facebook to learn more about the nation’s social gaming habits. The results show that Singapore is pretty serious about it casual gaming, spending more money than most of its Asian neighbors. MOL put a number of questions to Facebook users, each one receiving a varying amount of responses. Not surprisingly, students make up the majority of the social gaming audience, or 84 percent of 3378 respondents. As for spending, 41 percent of 3657 respondents say they have used Facebook ...
Aug 2 2011
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Jobring: A Facebook-Integrated Social Recruiting Platform
A new social recruiting service from Japan called Jobring was launched on July 29th. It is the first recruiting service that features deep integration with Facebook. The service targets college students in Japan and students from abroad and it hopes to become a recruiting platform for all of Asia. It pulls in information from Facebook, sparing students the effort of writing yet another resume online. Recruiters can then scout students that they find interesting. In Japan there is something called an "OG/OB appointment," which stands for old girl/old boy. Students can look ...
Aug 2 2011
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Who Has More Likes? Buzzref Wants To Track and Compare Facebook Pages
Tracking Facebook pages can be very handy for marketers. That is why a group of social media marketers created BuzzRef to help brands track, measure, and compare their Facebook page effort against their competitors. The idea was triggered because the founders experienced demand first-hand from their social media agency clients. Not only are they required to run the campaigns, they are also expected to measure and compare performance with competitors. “We are required to provide detailed reporting for the pages which we manage as well as for the competition. To solve ...
Jul 29 2011
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LG Runs Corporate Social Responsibility Campaign On Facebook
The large number of Facebook users in Indonesia has prompted LG to run its corporate social responsibility (CSR) campaign on the popular platform. The company has developed the LG Click and Donate program to raise funds from each 'like' on the LG Loves Indonesia Facebook page. The program turns each 'like' into a brick that will be used to build a library for homeless children. Just a few days after it was launched on May 15, 10,000 Facebook users got in on the action by clicking the button. In order to get even more ...
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