If you’re an Indonesian parent who can’t get your kids off Facebook to do their homework, we might have found a solution for you. Check out Majapahit Online, a Facebook game that lets young people have fun while at the same time learning about history too. The game tells players all about Majapahit, an ancient kingdom which is often seen as the predecent of modern Indonesia. Anantarupa Studios, the game’s developer, took the story from the historical novel by Indonesian author Setyo Wardoyo entitled Senopati Terakhir (or Last King). This novel ...
Tag Archives: Facebook
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Jun 23 2011
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10 Tips To Run a Successful Facebook Advertising Campaign
We hear a lot from start-ups and brands wanting to advertise on social networks. When I go around chatting with folks in events, Facebook is usually the platform that most people are willing to spend their media dollars on. It is important to note that Facebook has gone beyond just pages and applications. The media and ad industries are coming to appreciate how Facebook advertising can help to reach targeted audiences based on demographic and geographic data. Of course, activities and content have to be engaging enough to keep the heart ...
Jun 23 2011
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Cadbury and FCUK Facebook Page Taken Down in India
Following the mysterious take down of Pizza Hut India’s Facebook page, it seems like more big brands are suffering the same fate. As we write this (GMT +8), both Cadbury Bournville and FCUK India’s page are both down. Our source, who requested to remain anonymous, informs us that there were actually more major Indian brands on Facebook pages, including Kingfisher and Fastrack which were actually disabled by Facebook. The brands apparently lost admin access and their vanity URL. It looks to be the same reason that we heard before: These Facebook pages ...
Jun 21 2011
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Indonesia’s Tourism Campaign is Digital Marketing Done Right
Are you considering Asia as a holiday destination this summer? If Indonesia is on your list, you should check Indonesia Travel's website. The Indonesian Ministry of Culture and Tourism has done an admirable job promoting its tourism industry through digital channels, especially through a dedicated website and social media platforms. Here are a few highlights from the campaign that we think they got right. Promoting local Besides information on tourism sites, videos, and events, Indonesia Travel also has specialized microsites for 19 different regions in Indonesia. Each local government offers their own ...
Jun 21 2011
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Vodafone India Fails in Facebook Reputation Management
Just because you have a few thousand fans on Facebook, it doesn’t prove that you own social media. The online battle ground is still very much run on social ethics and not by the politics of boardroom. Dhaval Valia, a consumer of Loop Mobile for last six years, switched to Vodafone India on April 15 because he wanted 3G services. Unfortunately the service was not available in Kandivali where he lived, which Vodafone initially communicated that the area has 3G network. Valia fought against Vodafones’s false service level agreement (SLA) that ...
Jun 19 2011
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The Problem with Facebook in Japan
Adam is a dedicated researcher about new media trends. He has been researching about online social networks since 2005. The Japanese online community has always been known to value anonymity. Past research also shows that when compared with Westerners, Japanese tend to have a higher fear of negative appraisal and low levels of self-disclosure. To explore how Japanese online behavior impacts Facebook adoption, we have conducted two focus group sessions with 18 Facebook members who prefer to use the local online social network service Mixi. Our findings indicated that the biggest concern ...
Jun 17 2011
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Intel Launches a Very Creative YouTube Campaign in Asia
Here's some great stuff we just caught here on an early Friday morning. It's a pretty awesome YouTube campaign launched by Intel Asia Pacific. Entitled “The Escape,” the campaign brings the audience through an adventure on YouTube with “custom-made” interactivity plus social network viral features. Surely the creators of this campaign over at Tribal DDB and DDB Hong Kong, have made some special arrangement with YouTube to enjoy this kind of customization. Once logged in, you are greeted with a mission brief and trailer which will subsequently lead you to a ...
Jun 16 2011
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Facebook Credits Launch in India
Great news for Indian Facebook App Developers: Facebook just rolled out 'Facebook Credits' in India. This is a virtual currency with which users can buy virtual goods and services in games or apps. Now developers can use the credits to charge for the apps and games they build on Facebook. Indian e-commerce Shops on Facebook also can take advantage of this as well. In the blog post today, the company announced that it has added new international payment methods and improved payout workflows for developers using Facebook Credits. For users of the popular social ...
Jun 16 2011
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Stream Media Partners With MOL For More Mobile Payment Options
Singapore-based start-up, Stream Media just announced its partnership with payment service provider MOL AccessPortal. Stream Media is the company behind MoVend, a mobile in-app billing platform. With this partnership Movend now offers MOLPoints, MOL’s virtual currency, as a mobile payment option for users to purchase apps on Android platform. See the flow chart and video below for a detailed explanation. The partnership is huge for Stream Media. You may remember MOL as the company that acquired Friendster, whose patents were eventually sold to Facebook. MOL is also the company that manages ...
Jun 16 2011
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HTC brings its Facebook Phone to India
HTC has announced that it will be launching its new Salsa smartphone in India. The new handset includes a dedicated Facebook button near the base that allows for convenient one-touch access to Facebook’s important services and functions. There are over 25 million Facebook users in India, and this number is only going to get bigger. HTC India’s country manager Faisal Siddiqui realizes the importance of this trend: new HTC Salsa offers special new ways to socialize through a mobile device. With Indians increasingly getting hooked on to the social web, we ...
Jun 16 2011
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Spending $100,000 For a Facebook App is Just Plain Stupid
Our story yesterday on how the Malaysian Tourism Department spent $590,000 for six Facebook apps caused quite a bit of reaction on Twitter. One user commented that the app development firm seriously knows how to sell its apps. It’s a good return for the developer but a seriously stupid move by the Malaysian government. It’s an utter waste of tax-payers’ money. Okay, fine. Maybe we shouldn’t be judging since we’re not in the Facebook app development business. But it does seem like something fishy is going on here. Anyway, in order to ...
Jun 15 2011
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10 Fast Growing Facebook Pages In India
As we have already reviewed the fastest growing Facebook pages in Indonesia, this time we’d like to look at India’s most popular Facebook pages. These Facebook pages have all significantly increased their fan base according to Social Bakers. So without further ado, here they are: 1. Tata DOCOMO Growth: 323,282 fans in a month Tata DOCOMO is a 3G telecommunications company in India that provides HSP + 3G network for high-speed Internet. Given India is a country with high internet usage, particularly on social media sites, it is not surprising to see that ...
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