Tech in Asia

Listening is important for any business. A way to do that is through marketing research to understand what consumers care about, and get insights to what they think about you. However, it is usually quite expensive and time consuming, and you would only be able to capture a static snapshot of consumer interests. Luckily, there's a solution to this problem! That's by listening to the social media buzz. I'm not saying that marketing research is ineffective and can be completely replaced by this simple idea. What I'm really saying is, listening to the social media ...