Tech in Asia

The up and coming Generation Y, age 18 to 28, will be the next core segment of consumers. To effectively communicate and connect with them, it is essential to understand their media consumption behavior. Ethan Bloch of Flowtown, has crafted an infographic to provide us with some insights. Note that the data only represents the U.S Gen Y population. If it doesn’t apply to your market, you might want to take it as a good-to-know information. The Gen Y, also known as the Net Generation, experienced a surging growth in social media ...