Some of you may recall a story about how Google is using search trends to monitor global flu activity. It turns out that this same concept can be applied to track other communicable diseases as well, and Google Singapore has just informed us that it will track dengue fever in the same way. Google's new service ‘Dengue Trends’ monitors dengue-related searches from Bolivia, Brazil, India, Indonesia, and Singapore and presents a real-time model of estimated dengue activity. We asked a Google spokesperson this afternoon to elaborate on exactly how this works: The queries ...
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May 31 2011
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Twtbuck, India’s Promising Social Media Advertising Platform
Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according to their needs such as geographical location targeting, category targeting, maximum cost per click and ad copy. It saves advertisers the hassle of having to go to each individual platform to manage their campaigns. It also saves the trouble of having to find digital influencers to help spread the words. At Twtbuck, it is a one-stop-shop for social media advertising. ...
May 26 2011
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After Dominating Overall Search, Baidu Eyes China’s Mobile Search Market
Having dominated the overall search market in China (and also aggressively expanding its service abroad), Baidu now eyes China’s ever-growing mobile market. In an AFP report, Senior Vice President Shen Haoyu said that besides foreign expansion, Baidu also sees China's fast-growing mobile Internet market as a huge opportunity. With 900 million mobile phone subscribers, the mobile market looks extremely lucrative. To put the figure into perspective, the number of mobile users in China is about 3 times the population of US and growth is far from over. A Baidu Mobile OS? Two months ago, Financial ...
May 17 2011
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Google and Tech Companies Fight Against New India Censorship Rule
The Indian government has issued new regulations for the censorship of online content that is causing some strong reactions in the IT industry. Some companies, including Google, are asserting their objection to the rules which they say restrict the freedom of expression and the flow of information in the country. The IT Rules 2011 issued by the Ministry of IT and Communications under Section 79 of the Indian IT Act (pdf) states that websites shall inform users not to publish any material that is "blasphemous, would incite hatred, is ethnically objectionable, ...
May 16 2011
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How Twitter Is Used to Report Power Cuts in India
In 2008, the Indian government pledged to provide “power for all” by 2012. It’s already near mid 2011 and power cuts remain to be a big problem in India. Twitter can’t solve the problem, but it could at least help to report the locations where power cuts occurred. Indians who experience power cuts are encouraged to tweet the time and location with a hashtag #powercutindia or #powercutsin. For e.g. #powercutindia (street, city - location name/pincode) #from (time)#planned or #unplanned (if its a scheduled load shedding or unexpected outage). Twitter users are also ...
May 14 2011
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Baidu Continues To Profit After Google Withdrawal
According to a report from Digitimes, citing statistics from Analysis International, the Chinese search market brought in about $492 million in the first quarter of 2011. This is consistent with a previous report from iResearch a few weeks back. As you might expect, most of the money to be had goes to Baidu and Google. Baidu, the leading search engine in China, accounted for 77.6 percent of the total search market revenue in Q1, a whopping $382 million. Google, in second place, took 19.7 percent, at $97 million. Looking back ...
May 12 2011
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Android Market Expands to 131 Countries – But Not China
China is conspicuous by its absence in the long list of countries that will soon get paid apps support in Google's Android Market. It highlights that the Google versus China battle is far from over, and that China is an immensely difficult place for an international firm to implement a global platform - it risks getting blocked at ISP level (aka The Great Firewall), or at a legal level (media and technology being especially tightly regulated, and politicized) by Beijing authorities. The image, above, comes from an AndroidCentral.com blogger at the ...
May 6 2011
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IndiaMART.com Goes Ga-Ga Over Google Apps
IndiaMART.com, India's largest online B2B marketplace announced yesterday that its 4,000+ employees across 75 locations in India will now be using Google Apps for Business as their primary messaging and collaboration suite. For all those who might not know it, Google Apps for Business is a web-based suite of messaging and collaboration applications, that include Gmail, Google Calendar, and integrated IM, as well as Google Sites and Google Docs, Google’s word processing, spreadsheet, presentation and website creation tool. Dinesh Agarwal, CEO at IndiaMART.com, said, “At IndiaMART.com, we have always been proactive ...
May 3 2011
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Google’s Korea Office Raided By Police
The business of collecting user data continues to be a very dangerous one, as news today tells of Google in hot water with South Korean police on the suspicion that it unlawfully collected users’ location data. The controversy centers on AdMob, Google’s mobile advertising network, as one South Korean police official explained: “We suspect AdMob collected personal location information without consent or approval from the Korean Communication Commission.” This incident comes in the wake of two other prominent incidents regarding mishandled user data. Last month Apple came under fire after it was discovered ...
May 3 2011
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Online Strategy For Indian Premier League Paying Dividends
The Indian Premier League (IPL) tournament has started and statistics have shown that more are watching the cricket games online. Online viewership has increased by 82 percent in the first 15 days of the tournament, according to Indiatimes, which is also the key organizer that partners with YouTube to bring the games online. 11 million page views and 20 million video views were recorded in the first 15 days of the tournament, signaling a strong growth in online viewership. The YouTube channel which airs the cricket games also includes highlights ...
Apr 28 2011
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Android is One of the Most Successful Acquisitions for Google
In a panel earlier at GMIC, Ming Guang Yong, New Business Development Manager at Google China shared the search engine's investment criteria. In 3 quick points: - Growth stage: Fast growth companies are appreciated - Technical skills: The technical abilities of the team to solve the problem identified - Small teams: A quick team that can move swiftly Ming also said that Android is one of the most successful acquisitions Google has made so far and he is right. comScore reported that Android's market share in the U.S had overtaken Apple's for the first time. ...
Apr 26 2011
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China Provides Hotline to Report Illegal Mapping Services
In the wake of Google’s recent run-in with the China State Bureau of Surveying and Mapping, that same organization has now established a telephone hotline where citizens can report illegal mapping services. I can picture it now: “Hello! Yes, I just saw an illegal map on the internet!” “Ok, just calm down Sir. Was this map by any chance referring to Taiwan as a country?” “No, but the Indian border looked a little too far to the right.” “Ok, stay where you are Sir, we’re sending a team right away!” At least that's how I figure ...
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