Not all out-of-the-box guerilla campaigns work out the way they're supposed to. (Photo from STOMP) The latest guerilla advertising strategy by Philips Electronics Singapore, executed by The Secret Little Agency (yes, that's what the agency is called) managed to draw some publicity, albeit negative. The story in a nutshell: someone submitted a video of a bear at a bus stop located in Singapore to a popular local citizen journalism site, STOMP. Employees from the Singapore Zoo, policemen and members from a nature group were notified and went down to the location ...
Tag Archives: Guerilla
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Sep 15 2010
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Brilliant Guerilla Social Media Campaign for 3M
I'm not too sure how many of you out there have heard of thingsweforget. After being introduced to the site last year, I grew to become a fan of this kind samaritan's work - I checked in on the blog periodically, added the account on Facebook and Twitter, and secretly hoped that I would be able to chance upon a Post-It with an uplifting message on it too. I thought the person behind it was a selfless angel, spreading words of kindness and virtuous wisdom, throughout the streets of Singapore. Evidently a ...
Aug 13 2009
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20 CREATIVE Business Cards
A friendly greeting, a warm handshake, a nice smile and an exchange of business cards. The first impression game does not only depend on you but also your cards. It can end conversions with a bang or help you start a great one. If your business card does not reflect your personality or blends right in with the other boring cards, you might consider dumping it. Catch these 20 creative business cards at work and I bet you'd be tempted to create one of your own. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
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