![Social Good Via Social Media: WE ARE THE WORLD [Haiti Relief]](http://www.penn-olson.com/wp-content/uploads/2010/02/wearetheworld-250x246.jpg)
The official video has surpassed 5 million views in just 3 days. "We Are The World 25" had been on Twitter's trending topic when the video first launched, and the campaign has more than 14 thousand active fans on Facebook currently. Even with that, we can't declare this campaign a success yet until we know the final amount of funds raised from it. Nonetheless, the campaign provides us with a good example on how different social tools were smartly employed and executed to reach a wide range of audience at relatively ...
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Feb 13 2010
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YouTube: We Are The World 25 For Haiti
YouTube might have the worst cyberbullying record, but it is certainly one of the best channels for social good. This video, directed and produced by Paul Haggis, Quincy Jones and over 80 artists including Miley Cyrus, Barbra Streisand, the Jonas Brothers, members of the Jackson Family and Justin Bieber aims to raise funds for earthquake relief in Haiti. Besides YouTube, other social channels like Facebook and Twitter are also employed. There are basically 3 ways to help: Share information about the Haiti relief effort, buy the song on iTunes or donate directly ...
Jan 14 2010
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Haiti Relief: Google Donates $1 Mil. Lets Do Our Part Too
We have tweeted and talked about it but if no actions were taken, the buzz would mean nothing. Google has taken the initiative to donate $1 million to help organizations provide relief (and that is just one out of the many reasons why Google has always been one of my favorite companies). SMS donations are only accepted in the U.S. so for the rest of us, we could donate at Google's crisis response page. I made a small contribution and hope you would do the same too. You may wish to check ...
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