Grab your beer and chips. The Champions League Final between Manchester United and Barcelona will begin in about two hours time. As I write this, #ChampionsLeagueFinal is trending on Twitter in India, Singapore, Indonesia, and Malaysia. In addition to cricket, football enjoys massive popularity in India as well. Indonesia, Singapore and Malaysia are also enthusiastic football nations. It is interesting to witness converging interests between sport lovers and Twitter users. We saw lots of football fans using Twitter during last year’s World Cup too. The popularity of football on Twitter in Asia ...
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![Heineken Shows How Guerrilla Marketing Is Done [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/03/heineken-250x250.gif)
Mar 20 2010
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Heineken Shows How Guerrilla Marketing Is Done [VIDEO]
Beware. This Heineken guerrilla marketing video you're about to catch is definitely more mind blowing than the ones we have blogged about. The video captured the essence of this amazing campaign held on the same date and time of a UEFA Champions League clash between AC Milan and Real Madrid on 21 October 2009. Instead of catching the epic clash of titans soccer match, more than a thousand folks were literally forced to go to a musical concert instead. I'll let the video explain the rest. - Amazing ROI With creativity, the marketing impact was ...
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