![New Social Media Insights for Retailers in Asia [REPORT]](http://www.penn-olson.com/wp-content/uploads/2011/10/asia-social-media-favorite-250x250.png)
Simon Kemp of We Are Social Singapore sent us along an interesting report on the role of social media in retail in the Asia Pacific region. With 93 slides, the presentation is worth a look, particularly the latter part where it looks at interesting campaigns from companies like IKEA, Uniqlo, Diesel, Starbucks, and Tesco. We were particularly interested in the collection of facts and figures related to social media in Asia - some new, some not - but all, when viewed together, are pretty remarkable. Among those which stood out ...
Tag Archives: Ikea
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Jun 27 2011
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IKEA Shanghai Partners Jiepang For Location-Based Rewards
Ikea recently launched its largest Asian store in Shanghai, and in an effort to engage more with visitors, IKEA is partnering with Jiepang (often dubbed the Foursquare of China) to offer visitors location-based rewards. From June 23 to July 30, Jiepang users who check-in at IKEA Shanghai and share their location status through Sina Weibo and/or other Chinese social networks will receive an exclusive IKEA badge. Users with the badge are entitled to an ice cream cone. Four lucky Jiepang users with the badge also have a chance to win a storage case (see picture) ...
Aug 11 2010
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AirAsia’s Social Media Campaign: Where’s Simplicity?
Roderick Low is a social media trainer and consultant at Adonai Training. He helps SMBs make sense of the social web and equip them with knowledge to engage with their audience. Catch him on his personal blog as he shares all things social media on a weekly basis. AirAsia has recently kicked off a new campaign with the theme “Real People, Real Stories”. Before I start babbling my thoughts, allow me to explain the campaign in brief. With consumers in mind, the campaign invites AirAsia travelers to submit their stories on how ...
May 14 2010
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7 Creative Digital Advertising Examples
There are thousands of people advertising on the Internet. So, what makes you so sure that your messages aren’t buried under the rest? This post features how businesses, agencies and even individuals have used creative means to break through the clutter. Hopefully, it would spark some ideas on how you could approach digital advertising differently. Like everyone else, we just love sharing stuff that make us say “wow!” That's what makes an ad worth spreading. 1. Viral Video: Wario Goodby Silverstein, an advertising agency, pioneered the first viral ad, featuring Wario, which destroyed ...
Dec 3 2009
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3 Things We Can Learn From IKEA’s Facebook Campaign
Pretty sure most of you have seen the latest Facebook campaign made by Forsman & Bodenfors for a new IKEA store in Malmo. I personally love the concept and how well the campaign was executed. I am also eager to share with you what I have learnt from this brilliant idea. For those who have not seen this amazing campaign, here it is! From the video, we can see that to create a buzz filled social media campaign, we must first take note of its characteristics: 1. Easy to participate I hate campaigns that ...
Sep 13 2009
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5 Great Ikea Commercials on YouTube
Ikea has always been creative and bold when it comes to advertising. Just doing a simple search on YouTube for "Ikea Commercial" will bring you a long list of its past commercials. Many of them are banned but obviously very well received by online viewers (just look at the number of views!). While most of them are good, here are 5 that are definitely worth your time (at least in our opinion). Enjoy! 1. A reason to buy a new bed 2. Ikea's Tidy Up series 3. Ikea showoffs its multi-functional furniture 4. The new ...
Aug 29 2009
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Ikea New Logo Typeface Upsets Fans
While few would be interested to know the name of the typeface that forms Ikea's signature logo, many have long ago considered it as part of the Ikea brand. But of course Ikea's ad agency did not think much of this customized version of Futura. For its 2010 catalogue, they chose a more functional typeface, Verdana. When the catalogue found their way to mailboxes and related ads were printed on people's favorite newspapers, an outrage begun. An outrage that can only happen on the internet. Online users hate the new font, they do not ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
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