Tech in Asia

A negative comment on the web can be lethal, especially if your business is being gunned down by influential bloggers or Twitter users. Even with that in mind, we still can't guarantee that we won't receive a bad comment. We have to prepare for and learn to deal with its consequences. Econsultancy and bigmouthmedia surveyed marketers to find out how they handle negative buzz. Unsurprisingly, engaging directly with the publishers is the method that marketers use most often (47 %). Other methods include: The Best Method? A popular method might not be the best ...

Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. If you think social media marketing is completely free, you are dead wrong. Yes, it can definitely be low cost, but it is not no cost, considering the amount of time spent on it. That may be the reason why small businesses aren't getting any results from their social web ...