Marketing is a process, and as marketers, we create the product, promote it, give it a price, and put it on shelves. Every stage is as important as the next. Some say marketers are liars, and manipulators. Some are not so straightforward. No matter what we are, our job is tough. Everyday, we find out consumers’ problems that they sometimes are not even aware of, and we look for solutions. Finally, we bring the solutions to their doorstep. If only it is as easy as it sounds. To be a successful marketer, ...
Tag Archives: Marketers
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Mar 17 2010
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Top 15 Things Marketers Find Most Important Currently
What is most important to marketers? According to the Marketing Trends Report 2010 from Anderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important. This highlights the fact that marketing is not entirely an art but also a science. Other top priorities of marketers include customer retention, brand loyalty and company positioning. Social media, too is part of the list, ranking at 8th position while social media ROI is the most important to 36% of marketers surveyed. I guess we can ...
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