This post is a part of our coverage of Startups in Asia (Singapore), Penn Olson’s first tech conference. Our full coverage of the event can be found here, or for our RSS feed, click here. Marketing promos, especially social ones, are practically de rigeur for clued-in businesses these days, but they can be tough to implement. With this is mind, the Singaporean startup Gspot wants to give brands an easy way to do this. From its simple dashboard for companies, they can run social promos that give users discounts, keep them ...
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Jan 30 2012
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Starbucks and Jiepang Hook-Up Single Users for Valentine’s Promo
Smartphone-toting singletons in China will get some help in finding a potential date for Valentine’s Day with a new social marketing campaign from Starbucks (NASDAQ:SBUX) and the local social network Jiepang. Using both the Jiepang app and some in-store postcards - a good combo of hi- and low-tech - single folks in China could make a new connection as well as perhaps win some prizes. Jiepang is a social check-in service that has previously teamed-up with the likes of Starbucks and also Nokia (HEL:NOK1V; NYSE:NOK) on fun campaigns, and both those ...
Jan 17 2012
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Kantar Media Acquires CIC, Wants to Hear More Word-of-Mouth Insights From China
CIC, the Chinese social business analysts, has been acquired by a British market research company called Kantar Media. It’s a significant investment in the Chinese social media intelligence ecosystem, as well as a big day for Sam Flemming, the founder and chairman of CIC. With China now having over half a billion people online and many of them engaged in microblogging, there’s even more demand from brands to get more consumer insights from this kind of ‘internet word of mouth’ (IWOM) analysis - a term coined by none other than ...
Jan 16 2012
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China’s The9 Lands Anelka, Shanghai Shenhua in Endorsement Deal
Back in December we told you about Chinese gaming company, The9 (NASDAQ:NCTY), and its efforts to bring Firefall (from subsidiary Red 5 Studios) to Southeast Asia. At the time Tony Park, head of The9’s Korea branch, noted that there was not any marketing strategy for bigger countries like China or Korea. But yesterday all that changed, as The9 announced that it has entered into an endorsement deal with football star Nicolas Anelka and his new team, Shanghai Shenhua, with whom he signed a few weeks back. The agreement with Anelka ...
Jan 12 2012
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MediaPop App-ifies Facebook Pages With Its Social Marketing Dashboard
Singaporean startup Media Pop has launched a new service that makes it easier for brands, either big or small, to set up a social media campaign on Facebook. Its social marketing dashboard is, the startup says, a useful way for a company to engage users more effectively, with custom apps for offering giveaways and other enticements. The Media Pop service has four main apps that it then injects into the ‘Facebook Page’ of a brand: giveaways, vouchers, and photo and video competitions. And then all of this is managed mostly from ...
Dec 27 2011
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Tweet for McNuggets: Chinese Startup Offers Social Marketing Rewards
A Chinese startup named Guohe is getting netizens to engage in online social marketing ostensibly for no money - and giving them “free” McDonald’s food instead. It’s all handled via a brand new app for Android phones called Free McDonald’s wherein assigned promotion-related tasks are rewarded via a virtual currency system called ‘fruit coins.’ That’s somewhat ironic, as users will presumably be getting diabetes-causing junk food delicious burgers rather than fruit. And so there’s a task-for-reward system that has been set-up by Guohe whereby a certain activity will earn users a ...
Dec 16 2011
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Greenpeace Gameifies Its Genetically Enhanced Food Campaign in China With iPhone App
Greenpeace has released a Chinese-language app aimed at educating folks in China on the creeping presence of genetically enhanced (GE) food in our diet. It focuses on what popular food brands are doing with GE foodstuffs, and makes use of gamification and social media sharing to get people engaged and spreading the word. The app, called Good Food Spirits in Chinese, centres around a ‘game’ of discovery about international and local food companies operating in China, such as Heinz (NYSE:HNZ) and Kraft (NYSE:KFT), and is ‘hosted’ by a cute little monster/spirit ...
Jan 11 2012
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China Loves IE6 – So Can the IE Auto-Update Finally Kill It Off?
China has far-and-away the greatest number of users of Microsoft’s (NASDAQ:MSFT) ancient Internet Explorer 6 (IE6) browser, with Chinese users of the decade-old web browser accounting for 27.9 percent of its global usage. That’s according to statistics compiled by Net Applications and which are touted by Microsoft itself. The tech giant actually wants IE6 to die so that the web as a whole - which is still so dominated by Windows and, by extension, Internet Explorer - can be a safer place. That’s the reason behind Microsoft’s decision to follow the ...
Dec 13 2011
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China’s Top 50 Brands List Features 14 Tech Giants
The market research firm Millward Brown has just released the 2012 edition of its ‘BrandZ most valuable Chinese brands top 50’ report. It sees more Chinese tech firms that ever on the list, including well-known names in social media. Indeed, some tech brands are growing most quickly in terms of what’s called “brand value” - that’s a measure used by some analysts derived from a company’s ability to generate demand, based partially on forecasted earnings. The report’s authors note that “this explosion of value suggests the enormous influence that Chinese ...
Nov 16 2011
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Nokia N9 Goes Viral, With a Handsome Cross-Dressing Chinese Actress [VIDEO]
Nokia (NYSE:NOK; HEL:NOK1V) has created a viral video marketing campaign for the launch of the Nokia N9 in China, featuring the hot starlet Fan Bing-bing cross-dressing as a man (pictured above). The social media-oriented “micro film” that Nokia commissioned for this - a suitably succinct 2 minutes and 22 seconds long - is called Unfollow, and features moody shots of the beautiful handsome Bing-bing talking about being true to oneself. The first tweet containing the poster (click to see it in full) and link went viral immediately, generating nearly 13,000 comments and ...
Nov 11 2011
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Youku Boosts Chinese Film-Makers With New Indie Projects [UPDATED]
Youku (NYSE: YOKU), China’s biggest video-sharing site, has just launched a new portal called Youku Presents, which showcases some of the country’s young, indie filmmakers. Youku Presents gives practical support, promotion, and potential sponsorship to some young, Chinese digital movie-makers, and has grown out of the website’s earlier Youku Originals platform. But this new initiative is a sort of hybrid of indie-made and Youku-produced content. The first Presents project kicks off today with a series from five young, local filmmakers called “Operation Thanksgiving” - a bit baffling, though, since that’s a North ...
Nov 7 2011
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With Analytics, Ads, and Dev Tools, Umeng is Powering Chinese Apps
Umeng is an analytics and in-app platform for iOS and Android apps that’s a Chinese rival to the American service Tapjoy. The Beijing-based Umeng was founded only last year, and is now backed by Innovation Works and serving over 10,000 mostly Chinese apps. Last week at the 2011 China Mobile Developers Conference I dropped into the Umeng booth to hear more about its app tools. Then, a few hours later, I saw Tapjoy’s Larry Berkin on a panel giving advice to Chinese app developers on how best to take their apps ...
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