The Faces of Social Media is a social media research jointly conducted by Knowledge Networks and MediaPost Communications. The intent of the ongoing study is to measure the social media landscape in the U.S and determine the influence of social media on products and services. After surveying 2,242 people from age 13 to 80-year-old, the research has surfaced several interesting findings. 15 percent of the people surveyed are more inclined to buy from brands that advertise on social media, representing more than 30 million people. Advertisements on social media also drive brand exploration, ...
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![How Adults Are Using Mobile Phones [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/09/ft-mobile-old-0911-250x250.png)
Nov 24 2010
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How Marketers Are Using Social Media in 2010
Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing opportunity presented by the growth of social media. Adoption of social media in marketing is still in its nascent stage, but we can see that many businesses have come on board the bandwagon and are perhaps more conservative with their approach: spending 1-10 hours on social media in a week (that boils down to a maximum of 2 hours on social media per ...
Nov 19 2010
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Automakers Hire Twitter Influencers as Brand Ambassadors
If you are an influential Twitter user, you might be approached by a major automaker to be its brand ambassador. Ford, Lexus and BMW are some brands, which are hiring Twitter influencers as an alternative to hiring celebrities. Like in any social groups, there are people who’re more influential than the others. Social networking sites have made those influencers more visible. Hiring Twitter stars has several advantages. They are definitely more affordable and using the same investment, brands could hire more influencers. Their combined reach could even be stronger than a celebrity’s. ...
Oct 25 2010
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The Standard Chartered Breeze Twitter Campaign
Cameron Ng is a citizen of the World Wide Web. He once gave up actual food just so that he could do Stratholme one more time. The first thing he does every morning when he wakes up is to check his Twitter account and his Facebook profile. The Internet is his life. In today's wired world, everyone has a Twitter account. Everyone. Even your mum. Companies everywhere are finally realising that having a Twitter account actually counts as a part of an overarching PR campaign. KFC Singapore has realized this and has leveraged ...
Oct 21 2010
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When Guerilla Goes Wrong.
Not all out-of-the-box guerilla campaigns work out the way they're supposed to. (Photo from STOMP) The latest guerilla advertising strategy by Philips Electronics Singapore, executed by The Secret Little Agency (yes, that's what the agency is called) managed to draw some publicity, albeit negative. The story in a nutshell: someone submitted a video of a bear at a bus stop located in Singapore to a popular local citizen journalism site, STOMP. Employees from the Singapore Zoo, policemen and members from a nature group were notified and went down to the location ...
Oct 14 2010
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Volkswagen Ambient Campaign Puts the Fun Back in Life.
Volkswagen's ad campaigns are usually great case studies. Think about the famous print ad series circulated in the 1960s and recently, the series of iPhone applications introduced for drivers to "test drive" its cars. Creativity is strongly associated with the brand. And here is another cool Volkswagen campaign. The German car maker made the mundane a little more exciting with their latest campaign centered around the idea of the fast lane: "dedicated to everyone who enjoys speeding life up a little". They've taken the everyday experience of riding escalators, lifts and pushing carts, ...
Oct 4 2010
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French Connection Leads Online Shopping with YouTique
If you think augmented reality shopping is too much of a trouble, perhaps shopping via YouTube could better satisfy your online shopping needs. With television presenter and stylist, Louise Roe, as host, French Connection launched its YouTube channel featuring a series of fashion tips and advices. The channel is coined as the French Connection’s YouTique. If you’re wondering, combining YouTube and boutique into one derives the word, YouTique. We have also included an introduction video below explaining how YouTique works. It's pleasant witnessing how brands are using various web platforms to connection with ...
Oct 3 2010
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Branding is Synonymous with Emotions
A well-known and respected brand is definitely an invaluable asset to any company. Branding is essential as it plays a strategic role by differentiating itself from the competition. A company's brand image comes from the marketing communications effort to create favourable, unique associations about the brand. The best marketers would know the most persuasive way to appeal to consumers is through the heart, not the mind. Even if there had been a better mash-up phone produced in China, we would still rather pick Apple's phone any day – but why do ...
Sep 23 2010
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Would You Look Through Somebody Else’s Phone?
This is late. The campaign was launched at the end of 2008, but did an exceptional job of building personal relationships with people and getting them engaged with the brand through 3 personas. Titled “Somebody Else’s Phone”, the campaign invited viewers to explore the lives of three characters through their Nokia 7610 mobile phone: Anna in London, Jade in Shanghai and Luca in Los Angeles, and somehow slipped under the radar and didn't manage to get the credit I feel it deserves. Here's me resurfacing this as a case study of how storytelling and tapping on ...
Dec 31 2010
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Facebook is Essential For Brands In India
Facebook overthrew Orkut in India and is now becoming an essential platform for brands to connect with the population. From All Facebook: "A study by Indian web strategy firm Iffort Consulting examined the Facebook usage of 25 brands from seven industry verticals and it was revealed that organizations are using tactics like poll contests, interesting apps and videos to drive participation. The study found that youth-oriented brands tend to dominate in India. The most popular brand in terms of Facebook ‘likes’ is MTV-India, with 522,112 Fans on July 28. MTV-India ...
Sep 16 2010
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How Adults Are Using Mobile Phones [INFOGRAPHIC]
These days, it is ubiquitous to notice people on public transport glued to their mobile phones, either tapping away playing their game, typing a text message or chatting away. Earlier in May this year, Flowtown shared studies revealing what teens use their mobile phones for. This time round, they share how adults are utilizing their mobile phones so you no longer have to guess what their activities are. Some takeaways include: 51% of adults exchange a mere 1-10 text messages a day, whereas 29% teens send 101 and above! Heavy callers tend to text-message ...
Sep 15 2010
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Brilliant Guerilla Social Media Campaign for 3M
I'm not too sure how many of you out there have heard of thingsweforget. After being introduced to the site last year, I grew to become a fan of this kind samaritan's work - I checked in on the blog periodically, added the account on Facebook and Twitter, and secretly hoped that I would be able to chance upon a Post-It with an uplifting message on it too. I thought the person behind it was a selfless angel, spreading words of kindness and virtuous wisdom, throughout the streets of Singapore. Evidently a ...
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