![The Value of Social Media for Businesses [STATS]](http://www.penn-olson.com/wp-content/uploads/2010/09/users-250x250.gif)
Social media plays an important role in our lives and has drastically changed the world in ways more than one; It is now one of our important platforms of communication – we live and breathe it everyday, we rely on them for information and may even feel awkward not checking our Facebook account for notifications for 24 hours. Whether B2B or B2C, every industry is able to leverage on social media for their business. As people spend more time on social media online, ad dollars into social networking sites have also ...
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![Shift Of Ad Dollars Into Social Networking [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/09/ft-sn-0826-250x250.png)
![Social Media for Mobile Food Trucks [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/09/foodtruck.jpg)
![The 3 Pillars of Marketing [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/08/ft-new-marketing-trifecta1-250x250.png)
![Email Usage Statistics In The U.S [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2009/12/email.jpg&w=250&h=250&zc=1&q=90)
Sep 6 2010
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Age Groups and Social Networking
Wonder how different age groups fare in terms of their social networking growth rate in recent years? A Pew Internet & American Life Project survey shed some light. From April 2009 to May 2010, the proportion of social networking users in the 65+ age range doubled. Age 50 to 64 also experienced strong growth. As social media captures the attention of business people, whom majority of the experience ones usually fall in the age 50 or above category, usage has expectedly risen. Among the many existing sites, Facebook and LinkedIn are identified ...
Sep 5 2010
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Shift Of Ad Dollars Into Social Networking [INFOGRAPHIC]
It’s probably no surprise that the consensuses are aware that more advertisers are shifting their attention from traditional media to new media to keep up with changing consumer habits. A recent study by eMarketer predicts that US advertisers will spend nearly $1.7 billion on social sites this year. Using social media for marketing makes sense, Forrester Research’s Jeremiah Owyang says, since it’s an inexpensive way to reach your intended audience. The estimation made is a significant increment from the initial 2010 projections, which forecasted $1.3 billion for this year, as well ...
Sep 2 2010
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Social Media for Mobile Food Trucks [VIDEO]
The mobile food industry has been booming in urban cities like New York City, Seattle, Los Angeles. In New York City, Vendy Awards are held annually to commend the best street food vendor! Knowing how tech-savvy people these days are, it is not shocking to know that people would search for food online. Mashable shares a video on how such food truck businesses are using social media to reach their customers. This is a creative marketing strategy as they receive attention by announcing their location and people actually would go to find ...
Aug 31 2010
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7 out of 10 Marketers Have a Social Strategy
A recently survey conducted by King Fish Media, HubSpot and Junta42 has revealed that 72% of the 442 respondents have a social strategy in place. This is a more optimistic snapshot compared to a previous study which indicated more than 50% of the businesses don’t have a social strategy. If anything, the figure suggests that social media is slowly becoming an important part of businesses and is one of the key reasons why digital ad spending is slowly eating into the traditional advertising’s share. While the social hype does push businesses to ...
Aug 24 2010
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Is a Branded Social Game Feasible?
According to a research by NPD Group, 20 percent of the U.S population has played a game on social network in the past three months. Unsurprisingly, bulk of them are from Facebook. More than half of Facebook’s 500 million active users have engaged in social games, which makes up to 250 million social gamers worldwide. This statistic highlights social gaming’s growing popularity and as new age advertisers, it is important to take note of such trends. Riding on the trend Built on social networking sites, the ease of influencing friends into a ...
Aug 17 2010
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How To: Go Viral
@stooffi dabbles in the world of advertising, public relations and Internet marketing. Loves learning and discovering new things everyday, and how social media expedites this process while making the world a smaller place. Feel free to follow / educate / discuss / say hi! Viral marketing has become a trendy, low-cost way of getting a message out, but it definitely isn’t easy to come up with content that is infectious and hype-worthy. At the last Viral Media Meetup in New York City, Jonah Peretti, CEO of BuzzFeed, dropped a few hints on ...
Aug 16 2010
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How Women are Shaping the Internet
Globally, women make up nearly 46 percent of the web population – despite being the minority, it is interesting to note that they are dominating many aspects of the digital media landscape. Trends are showing that women have caught up in the usage of internet ranging from activities like purchasing online, social networking, instant messaging (IM) and it appears that the online experience of women sway towards communicating and building relationships with others. Comscore released a whitepaper compiling a study about digital behaviors of women across the globe against men in 40 ...
Aug 14 2010
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The 3 Pillars of Marketing [INFOGRAPHIC]
In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Through a study of more than 500 marketers, they devised a two-fold survey where the focus is to determine the impact ...
Aug 13 2010
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Email Usage Statistics In The U.S [INFOGRAPHIC]
Email marketers alert! Rackspace has compiled its business email usage data into a neat infographic. The visualization maps the usage pattern for each region across time. Even though it's from the same country, each region has different usage peak and trough; meaning email marketers situated at different regions would have to employ different strategies to specifically cater to the region's behavior. Sending email ads at trough period could possibly mean that the emails ads wouldn’t reach the audience instantly. It will probably end up in the trash folder as work piles up ...
Aug 6 2010
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iPhone 4 FaceTime Arouses The Porn Industry
Talk about early adopters, we are not surprised that the porn industry is all over Apple's iPhone 4. Particularly, its new video-call feature; FaceTime, has been getting all the attention from the industry. According to the DailyMail “The porn industry is hiring girls to have live sex chats with Apple iPhone 4 owners using its new video-call feature” and also “Using the iPhone 4′s FaceTime. Companies are developing video-sex chat services and are hiring workers through internet adverts in the US.” These hotline services enable customers ...
Aug 3 2010
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Quality Tweets + Twitter’s Suggestions = Opportunities
In bid to make the entire Twitter community better connected internally, Twitter has recently rolled out a feature “Suggestions for you”. As the name suggests, this feature recommends people whom you don’t currently follow but may find interesting. The suggestions, as Twitter stated, are “based on several factors, including people you follow and the people they follow”. Does the quality of tweets (aka content) affect Twitter’s suggestions? We probably think so. (Screenshots of Twitter's "Suggestions for you" feature) Quality matters Besides friends we know in person, a user’s quality of tweets is the main reason ...
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