Marketing | Tech in Asia

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5 Feb 5, 2012

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Jun 22 2010

480

Twitter, Facebook and Consumers [STUDY]

byWillis WeeinUncategorized

If you’re looking for some interesting statistics on how consumers think about brands and products on Twitter and Facebook, this study by ROI Research and Performics could provide you with some insights. According to the study, it was found that almost 50% of the people surveyed are likely to purchase from a brand if they were connected on Twitter. On the other hand, 4 out of 10 revealed that Facebook is a good channel to gain information about companies and their products. Such key insights have been key reasons why many ...

Jun 20 2010

892

How The World Spends Its Time Online [INFOGRAPHIC]

byWillis WeeinUncategorized

The web is diverse and users obviously log on for different reasons. From reading news, socializing on social networks, email and search, advertisers are always trying to understand where people usually spend their time on the web. Using data provided by a recent Nielsen study, the infographic below provides exactly that. So, which web services are used most actively? Email and search are the answers. More than 4 out of 10 users are using emails or/and search engines when connected. This data also explains the boom in search engine marketing over the ...

Jun 17 2010

244

The Why & How Of Google TV [VIDEO]

byWillis WeeinVideo

Whenever a new technology arises, it tends to provide windows of opportunity for entrepreneurs and advertisers. Think Google, Facebook, iPhone and Twitter. Each technology has revolutionized the way we live by providing great value and experience. In return, our eyeballs and mental spaces (ads impressions) are traded for all the cool stuff we enjoy. Now, here comes another technology that could possibly be as big as the ones mentioned. That is – Google TV. Google TV, in short, is a fusion between the web and TV. It combines the “brain” of the web ...

Jun 15 2010

261

Thoughts On Twitter’s Promoted Trends

byWillis WeeinUncategorized

After tasting the initial success of its Promoted Tweets, Twitter’s ambition grew. Now, it plans to place advertisements on its prime asset – its trending topic leader board, dubbed as Promoted Trends. Of course, without much information, it is hard to debate whether it would attract dollars from businesses. But judging from the success Twitter has enjoyed through its tweet-like ads, there are several key pointers, whereby the micro-blogging site can learn from to maximize Promoted Trends’ success rate. System Twitter’s Promoted Trends algorithm has to create a win-win system for all stakeholders – ...

Jun 14 2010

2154

Ambush Marketing: How Nike and Pepsi Hijacked The World Cup

byWillis WeeinUncategorized

Ever wonder who the official sponsors of the World Cup are? If your answer is Nike and Pepsi, it is apparent that you’re under the spell of ambush marketing. Both Nike and Pepsi aren’t the official sponsors but created campaigns that followed the World Cup’s heartbeat. Nike featured stars in their national team jerseys, while Pepsi’s advertisement brings out an African flavor. So what’s ambush marketing? It involves running similarly themed campaigns around the time of the event without actually mentioning the event itself. Nike, especially, has shown others ...

Jun 9 2010

252

$60 Million Committed To Apple iAd

byWillis WeeinUncategorized

In Steve Jobs's WWDC keynote, it was announced that $60 million were committed to Apple iAd in the second half of 2010. Unless you consider $60 million as a small figure, the announcement has certainly come as a surprise, especially when iAd isn't officially launched, yet. Several of the big brands like Disney, Sears, Target and Best Buy were named as iAd's first adopters. An iAd demo, featuring Nissan's new Leaf electric car, was also shown to the crowd. Like the previous Toy Story demo, Nissan's ad is extremely gorgeous, delivering both interaction ...

Jun 9 2010

323

Heavy Facebook Users Are Big Spenders

byWillis WeeinUncategorized

comScore has recently released an interesting insight – Heavy Facebook users tend to spend more online. It was found that Facebook addicts spent $67 in the first quarter of 2010 while non-visitors spent just $27, a drastic $40 gap. This study captured our attention as it highlights several possibilities which Facebook and advertisers could exploit. As a guess, the social-networking giant could offer ad targeting based on users usage intensity. The higher the intensity, the more advertisers would have to pay. On the other hand, advertisers could also spend their resources on ...

Jun 3 2010

Facebook Has 4 Times More Advertisers Now Than In 2009

bySarah ChonginUncategorized

Facebook advertising platform has offered what others cannot provide; a massive number of loyal users with precise social data targeting. With a powerful product, the social-networking site has aggressively opened offices around the world and doubled their sales people to preach their service to a growing global audience. The result is pretty encouraging. Businessweek reported that the number of advertisers has more than quadrupled since the start of 2009. In terms of ad statistic, Facebook could serve up to 1.9 billion impressions per day. Undoubtedly, Facebook has the asset and muscles to ...

Jun 1 2010

710

The Location-Based Services Market [INFOGRAPHIC]

byWillis WeeinUncategorized

The infographic you're about to see shows the pros and cons of each location-based services. Unsurprising, Foursquare is the one that is leading on every front (except for their modest 1 million user base). Business wise, it is forecast that the location-based market is potentially valued at $20 billion, which is mostly made up of marketing services. Location-based check-ins is found to be significantly higher than web click-through rates, which gives marketers the additional incentive to tap onto this new marketing channel. In fact, we have already witnessed how Brewerkz, a ...