![Corporate Use of Social Media Across Asia [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/10/Asian-companies-social-2011-header.jpg&w=250&h=250&zc=1&q=90)
The Infographic of the Day series visually expresses important stories from Asia and the world of technology. Burson Marsteller (BM) has just released its Asia-Pacific Corporate Social Media Study for 2011, giving insights - and infographics - that cover how companies are using social media in the region. This year's study paints a picture of brands being ever more keen to engage with consumers via social media, yet still not doing some things very effectively - such as failing to use video on social video-sharing sites, and not maintaining corporate blogs where ...
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![NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/08/NeoEDGE-logo.jpg&w=250&h=250&zc=1&q=90)
Oct 21 2011
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Renmo, China’s “Evil” Social Network, Revealed as a PR Stunt
When we previewed the upcoming launch of Renmo last week, which promised to be a devilish twist on social networking, we were intrigued by how it might subvert social media in China by encouraging naughtiness and flirtation. But it turned out to be a PR stunt. And the final product is actually an online game. We'll confess it's a disappointment; but we promised an update to readers, so we'll take the bait and check out what Renmo offers as a game. Actually it's called Dungeon Keepers Online, and is available on ...
Oct 17 2011
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Groping a Penguin, Cristiano Ronaldo Signs Up for Tencent Weibo
Rather awkwardly clutching a toy penguin, the Portuguese footballer Cristiano Ronaldo started tweeting on Tencent (HKG:0700) Weibo yesterday, in an attempt, he wrote, to “be closer to my Chinese fans.” Tencent Weibo might get less media coverage than its Sina (NASDAQ:SINA) microblogging counterpart, but it actually has more users, and its celebrity tweeters have a lot more followers. Cristian Ronaldo - who now plays for Real Madrid - might be hoping to soon have as many fans on the service as the Chinese athlete Liu Xiang, who at the moment has ...
Oct 11 2011
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ReferralCandy Makes Referral Marketing Effective and Measurable
Singapore-based ReferralCandy is an app that makes referral marketing easy to set up and measure. Its referral structure is modeled after Dropbox’s two-sided incentive referral program. For Dropbox users, this will be easier for you to grasp. Here’s how Dropbox’s referral program works. Users who successfully refer their friends to sign up for Dropbox get extra storage for their own accounts. And friends who sign up under the referred links will also get more storage compared to signing up via the homepage. It was a huge success for Dropbox: the number of ...
Sep 23 2011
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Check-In, Check-Out, Ker-Ching! Jiepang Teams With YiHaoDian’s Subway Stores
Chinese location-based service Jiepang has teamed up with B2C e-commerce site YiHaoDian to promote the latter’s subway-based virtual supermarkets. The promo gives Jiepang users badges, and enables YiHaoDian discounts on their QR-powered purchases at 24 subway stops in three cities - Shanghai, Beijing, and Guangzhou. The stores are actually just specially-made YiHaoDian posters, usually wrapped around pillars or on illuminated ad boards - with lots of products, prices and QR codes printed on them. Keen online shoppers need only use the YiHaoDian iPhone or Android app to snap the QR code, ...
Sep 7 2011
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434
CyberAgent To Help International Smartphone Developers Reach Japanese Market
Japanese interactive entertainment company CyberAgent has just announced that it will be providing marketing services for international corporations who are targeting the smartphone market in Japan. The company’s director, Takahito Naoti, explains: By establishing the International Mobile Marketing Division we will look to further bolster smartphone advertising revenue in Japan and expand our client base by targeting overseas advertisers encouraged by the burgeoning growth of the Japanese smartphone market. This new mobile marketing initiative will assist application producers and increase downloads in both the Japanese Apple AppStore and the Google ...
Sep 8 2011
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Beer Brand Offers Coolest Job in India: Went Viral On Facebook
Update: Mayank Agarwal, co-founder of Geek Creative Agency told me that they are the one who planned and ran the campaign. Sutra Lite was hired by them just to provide HR consultancy. The coolest job in India? You got it — “SABMiller is launching the Miller High Life beer in India and is looking for qualified individuals, who embody and endorse the spirit of the brand - Work Hard, Party Hard.” The job offer is being primarily spread across Facebook, where it was posted in July. I was told that ...
Sep 5 2011
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Lenovo: “We’re a DO company”
Lenovo, the third largest PC maker in the world, is spending a pretty big chunk of its budget on an ad campaign entitled “For Those Who Do.” It was recently rolled out in emerging markets with a focus placed on Indonesia, Mexico, and Russia (note the brief appearance of Russia's 'Chess Terminator'). Before we go about discussing about the campaign, check out this 60-second TV commercial to get an idea of what it's all about. So what’s the rationale behind this campaign? Surely the bottom line is to sell more laptops and ...
Aug 30 2011
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China’s Top 10 Online Ad Styles – Which Get More Clicks?
We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling out of favour with users, and will likely be used less online. Bad news: pre-roll adverts - those things that delay your online video viewing - are the new kings of online ad clicks, and will probably get implemented more often due to their effectiveness. Chinese research firm DCCI has found, in its Social Network Marketing Report for the first half ...
Aug 30 2011
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431
Microsoft Launches Piracy-Fighting Viral Marketing Campaign in Hong Kong
Microsoft is launching a viral web campaign today in Hong Kong that’s aimed at reducing software piracy. The spot centres around a short comedy/drama series called Dream Break, where input from viewers via social media will affect the course of the plot before it hits its pre-set finalé at the end of next month. The video series has a Microsoft homepage - take a look here - and its own official YouTube channel, and will engage with HKers via Facebook, Twitter, Sina Weibo, MSN Messenger, and email. It's run in Cantonese ...
Aug 22 2011
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Consumers in Southeast Asia Are More Influenced By Social Media Ads
As social media turns into the Internet's new playground, brands and products are flocking there en masse in an effort to catch customers. And according to Nielsen's latest study, consumers in the Southeast Asia region are highly influenced by such online advertisements, especially when ads are displayed on social media platforms like Facebook and Twitter. The study reveals 73 percent are 'highly' or 'somewhat' influenced by ads in social media. The rate jumps to 80 percent if social context is factored in, showing who has liked or followed the advertised brand. (See ...
Aug 10 2011
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NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]
NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It’s primarily a creative agency and a production house that hooks up global brands with Chinese artistic and musical talent. Though it was originally a social media start-up for art-oriented people, it has metamorphosed over the past year into a company that serves as greater China’s funkiest digital agency. NeochaEDGE’s site is a “web-magazine” that’s updated daily with peeks into their projects. About half of their commissions come from overseas brands ...
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