Are you shopping safely online? PayPal really wants you, Malaysians and Singaporeans, to understand more about its Buyer Protection Policy which protects buyers from online shopping frauds as long as you’re paying via PayPal. So, PayPal’s idea is a little wacky and daring. They launched a series of cheesy web videos on YouTube in response to posts written by 20 influential bloggers in Singapore and Malaysia. The campaign is titled “The Promise” - a way to communicate with viewers that Paypal’s Buyer Protection Policy promises this and this. Creative, fresh, bold… call ...
Tag Archives: Marketing
RSS feed for this section
![‘Twitter Contributor’ Launches, Better than Facebook Page Admins [PICS]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/09/new-twitter-bird.jpg&w=250&h=250&zc=1&q=90)
![What Makes People Like a Brand on Facebook? [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/07/facebook-pie-250x250.jpg)
Jul 19 2011
0
359
Mobile Ad Network ZestAdz Acquired By Komli Media
Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisition of ZestAdz it will be able to offer digital solutions on the mobile platform. These will be separate from the already existing display, video, search, and social media solutions to it offers to agencies, advertisers and publishers. The mobile advertising industry is growing and Komli Media has strengthened its position by acquiring ZestAdz, which claims to deliver 5 billion ad impressions each month in around 20 key ...
Jul 18 2011
0
419
Ben & Jerry’s Wants Singapore To Name New Ice Cream On Twitter
If you’re having trouble choosing a name for your new product, crowdsourcing one on Twitter could be your answer. There is also the added benefit of widespread discussion of your brand if you do it right on Twitter or Facebook. Ice-cream maker Ben & Jerry’s has launched a Twitter campaign, titled “Milk Us a Flavor Name,” targeting Singaporeans to help choose a name for its newly launched ice cream. To participate, follow @BenJerry_SG and tweet your suggested name with the hashtag #Benjerryflavor. The first 500 people who tweet a suggested name to ...
Jul 11 2011
1
461
Telkomsel’s Mobile Ads Target Based on Location and Demographic
At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the largest telecoms company in Indonesia with about 100 million mobile subscribers in Indonesia. This new mobile ad product, according to a Telkomsel employee from the Mobile Ads department (and who wishes to remain anonymous) it can target consumers based on: Location - Specific city or location Time - Target consumers at a given time period, say 12 noon Demographic - Gender, age, income group etc For example, the picture above shows that ...
Jul 10 2011
1
595
For Brands on Twitter, Quizzes Win New Followers
Indonesians are very talkative on Twitter. According to SalingSaling, a social media metrics company, their tweets reach 15% of the world’s population, ranking just below Brazil (27%) and America (25%). And with 19% of its 240 million population using Twitter, many brand owners have started to join in this virtual conversation in order to build their online reputations or promote their products or services. How exactly they do that? From my observations, quizzes can be key. Once you pop a gift-rewarded-question, new followers swarm to your account. A Look at Soyjoy One of ...
Jul 8 2011
0
568
How To Reward Your Facebook Fans Offline
While there are many brands on Facebook, few of them are actually rewarding and connecting with their fans offline. How many of them are genuinely showing appreciation for fans that help spread their name farther? Not many. This is because there is a natural disconnect between reality and the virtual world of Facebook. Taggo, a Singapore-based start-up is trying to build a bridge between the two that allows brands to reward fans when they physically visit their stores. We met up with Aneace Haddad and Aaron Koh, the CEO and Business Development ...
Jul 6 2011
2
652
‘Twitter Contributor’ Launches, Better than Facebook Page Admins [PICS]
This guest post is by Sabyasachi Mitter, the Managing Director of Interface Business Solutions, an India based digital agency. Interface is working closely with Twitter to bring its advertising solutions to Asia. Twitter Contributor is one Twitter feature that brand owners will simply love. Our client,@Tatadocomo, has been given an extra function supporting “contributors” - we gave it a spin and we really can't praise it enough. So we thought of taking you through what this means for businesses. Q: What is a contributor? A contributor is any Twitter handle that can access a ...
Jul 5 2011
11
872
A Blog Post to Datuk Seri Najib on Social Media Marketing
This guest story is by Kent, who has been an online marketing consultant at Human Website Malaysia for the past seven years. You can connect with him on LinkedIn. I wrote this blog post because I care about the future of Malaysia. I would like to share some ideas on how to use social media more effectively to communicate and engage your people (Malaysians) and why there are problems in spending $1.8 million to build Tourism Malaysia’s Facebook pages. Prime Minister, Your Facebook Page Doesn’t Cut It I hope that you, Datuk, can understand ...
Jul 1 2011
3
691
What Makes People Like a Brand on Facebook? [INFOGRAPHIC]
The Infographic of the day series visually expresses important stories from Asia and the world of technology. What makes people want to follow a brand on Facebook and Twitter? The folks over at Columnfive and GetSatisfaction explored this question and presented the answers in a neat infographic. Not surprisingly, the majority of the people who become fans of a brand on Facebook do so because of promotions and deals. Another large bulk of ‘likes’ comes from existing customers. Interestingly, only 18.2 percent become a fan of a page because of the actual ...
Jul 1 2011
5
782
Ringback Tone Adverts Hit Indonesia’s Mobiles
Ringback Tone (RBT) advertising is taking off in Indonesia as a prime form of mobile advertising. Biz-Ring now fully launched its RBT-Ads service on mobile phones with Telkomsel operator. RBT adverts replace the dial tone sounds when someone makes a call to a mobile. Biz-Ring ads were first test-released to mobile phone users in Indonesia two months ago, and have already netted more than 137,000 subscribers. Users who sign up can get free SMS credits and free music ring tones as rewards, as well as a chance to win monthly prizes ...
Jun 30 2011
6
368
MTV India: The First Indian Brand on Google+
We’ve received a note from the folks at MTV India today saying that they are now officially on Google+. That's pretty quick. MTV India, to the best of our knowledge, is probably the first brand in India to get on Google+. The channel’s wildly popular reality television show, MTV Roadies, is already on Google+ as well. The MTV India brand is pretty tech savvy with a strong presence on Facebook and Twitter. Similarly, the digital marketers behind the brand also hope to replicate those successes on the search engine's latest social ...
Jun 27 2011
0
484
China’s Mobile Ads Expenditure To Hit $1.4 Billion in 2015
Mobile advertising expenditure is rocketing around the world, but nowhere like it is in China. Citing eMarketer, Chinese Internet research firm iResearch produced a graph showing rising mobile spending in China. By 2015, the figure will hit a whopping $1.4 billion, way ahead of major nations like India, Russia and Brazil. The folks at iResearch listed several points explaining why China’s mobile advertising expenditure will experience exponential growth in the future: China is the largest mobile phone market in the world. The last count was 900 million users. China’s smartphone sales volume is ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012