Ikea recently launched its largest Asian store in Shanghai, and in an effort to engage more with visitors, IKEA is partnering with Jiepang (often dubbed the Foursquare of China) to offer visitors location-based rewards. From June 23 to July 30, Jiepang users who check-in at IKEA Shanghai and share their location status through Sina Weibo and/or other Chinese social networks will receive an exclusive IKEA badge. Users with the badge are entitled to an ice cream cone. Four lucky Jiepang users with the badge also have a chance to win a storage case (see picture) ...
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![How Rakuten Plans To Gain Market Share in Indonesia [INTERVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/rakuten_belanja_online-250x156.jpg)
Jun 25 2011
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Understanding Facebook’s Promotion Guidelines
Advit Sahdev is the CEO of ODigMa, an India-based Facebook advertising agency which works closely with Facebook. In the past few days several major Facebook pages have been taken down due to the violation of the network’s promotion guidelines. These pages include Pizza Hut India, Myntra, Cadbury Bournville, and FCUK India. Why would Facebook do this? Why would they be so strict in ensuring that pages follow promotion guidelines? Here are some of my thoughts on Facebook’s promotional guidelines which will help you understand the recent event better. It will state the ...
Jun 23 2011
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10 Tips To Run a Successful Facebook Advertising Campaign
We hear a lot from start-ups and brands wanting to advertise on social networks. When I go around chatting with folks in events, Facebook is usually the platform that most people are willing to spend their media dollars on. It is important to note that Facebook has gone beyond just pages and applications. The media and ad industries are coming to appreciate how Facebook advertising can help to reach targeted audiences based on demographic and geographic data. Of course, activities and content have to be engaging enough to keep the heart ...
Jun 22 2011
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How Rakuten Plans To Gain Market Share in Indonesia [INTERVIEW]
Readers may remember us reporting the launch of Rakuten Belanja just earlier this month. With so many e-commerce sites launching and battling it out in Indonesia, we wanted to dig a little deeper into how Rakuten Belanja Online plans to gain market share in the next one or two years ahead. To that end, we interviewed Doddy B Ekaputra, Head of Marketing at Rakuten Belanja Online. You can read Doddy's thoughts below: 1. Rakuten is now officially launched in Indonesia. What's next? We aim very high in this market. And we are striving to be ...
Jun 21 2011
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Indonesia’s Tourism Campaign is Digital Marketing Done Right
Are you considering Asia as a holiday destination this summer? If Indonesia is on your list, you should check Indonesia Travel's website. The Indonesian Ministry of Culture and Tourism has done an admirable job promoting its tourism industry through digital channels, especially through a dedicated website and social media platforms. Here are a few highlights from the campaign that we think they got right. Promoting local Besides information on tourism sites, videos, and events, Indonesia Travel also has specialized microsites for 19 different regions in Indonesia. Each local government offers their own ...
Jun 20 2011
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Cartier Joins Burberry, LV, and More Luxury Retailers with a Youku Brand Channel
Cartier, the exclusive jeweler and watchmaker, has launched a branded channel on Youku.com, China's biggest video-sharing site. It joins six other upscale brands - Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido - in opting to engage with Chinese consumers via Youku as a part of their social media strategy in the country. Cartier's branded channel - go take a look, if you fancy it - is a bit sparse thus far, with just four videos that have been watched only a few hundred times; but it's still in its infancy. ...
Jun 13 2011
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China’s Location-Based Service Market Hits 6.55 Million Accounts
A study by EnfoDesk released via Analysys International revealed that China reached 6.55 million location-based accounts by the end of the first quarter this year. Location-based services in China includes Jiepang, Bedo, and Dianping. Jiepang, which recently partnered with Louis Vuitton for a location-based campaign in China, reported that it has over one million users in the same statement. The rest of the five million accounts are shared among the remaining location-based services in China. The figure pales when compared to Foursquare’s six million users which was reported back in January. Foursquare probably ...
Jun 14 2011
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Thomas Crampton on Asia and Digital Marketing
Thomas Crampton is the Asia-Pacific director at 360 Digital Influence for Ogilvy where he leads a team across 23 cities in 15 Asian territories. I first heard about Thomas through Professor Michael Netzley (you can catch his interview here) who introduced him as a thought leader in the field of digital marketing in Asia. Since then, I have been an avid reader and viewer of his blog and interviews on YouTube. I also chanced upon him at GMIC in Beijing where we had a short discussion about mobile usage in Asia and ...
Jun 8 2011
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How Qatar Airways’ Facebook Campaign Became a Success
Marcus Ho is an online business consultant at Internet Success Hub, an online marketing consultancy that supports companies to grow with social media campaigns and search engine optimization. When Facebook campaigns are done successfully, the results can be incredible. For Qatar Airways, its recent campaign spread like wildfire, netting the company 150,000 Facebook fans under a month and 200,000 active users by the end of the campaign. Qatar Airways is known for its premium service. It is also one of the 5-star airlines operating in the world. The airline wanted to use Facebook ...
Jun 3 2011
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Do You Like Location-Based Ads?
Chalkboard, a Singapore-based start-up led by Saumil Nanavati and Bernard Leong, has recently upgraded its location-based ads widget for publishers. Location tracking for the widget is now simpler. “Once the user has allowed location sharing on sites, he or she will no longer see the irritating ‘Share your location’ alert again,” explained Bernard. That’s the most important improvement made by the team, at least from a publisher’s point of view. Location-based ads have their fair share of pros and cons. One of the big advantages is relevancy. Location-based ads only show promotions ...
Jun 2 2011
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The Mystery of Pizza Hut India’s Vanishing Facebook Page
Update: The Facebook page is up again. But still, we have not received any reply from Pizza Hut India's PR team. Thanks Sam for the heads up. Big news in the Facebook marketing community. Pizza Hut India, a brand which we unfortunately listed it as one of the top Facebook business pages in the country, appears to have been silently taken down. And even more astonishing is that none of the 380,000 fans have sounded off about this problem. So much for being socially connected! The problem was first spotted by Preetham ...
May 31 2011
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Twtbuck, India’s Promising Social Media Advertising Platform
Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according to their needs such as geographical location targeting, category targeting, maximum cost per click and ad copy. It saves advertisers the hassle of having to go to each individual platform to manage their campaigns. It also saves the trouble of having to find digital influencers to help spread the words. At Twtbuck, it is a one-stop-shop for social media advertising. ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012