It has been a long time since I last witnessed a creative Twitter campaign created by an Asian brand (or at least half Asian in this case). Turkcell, the leading mobile phone operator in Turkey, recently posted an inspiring video explaining how it used Twitter to promote its newly launched smartphones. Here’s how it worked: Challenge: Turkcell was launching new smartphones bundled with mobile internet and wanted to create awareness among the heavy internet users. Solution: The company held a seven-day competition that combined the use of Twitter and live video streaming. A gift ...
Tag Archives: Marketing
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May 29 2011
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Champions League Trending on Twitter in Asia, Can Heineken Sell More Beer?
Grab your beer and chips. The Champions League Final between Manchester United and Barcelona will begin in about two hours time. As I write this, #ChampionsLeagueFinal is trending on Twitter in India, Singapore, Indonesia, and Malaysia. In addition to cricket, football enjoys massive popularity in India as well. Indonesia, Singapore and Malaysia are also enthusiastic football nations. It is interesting to witness converging interests between sport lovers and Twitter users. We saw lots of football fans using Twitter during last year’s World Cup too. The popularity of football on Twitter in Asia ...
May 27 2011
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LinkedIn Has Value Preposition to Succeed in Japan, Digital Garage to Help
Digital Garage announced on Wednesday that it will provide marketing, public relations, market research, and product marketing support for LinkedIn in Japan. This announcement was made after Joi Ito’s who is also a Co-founder and Director at Digital Garage. Reid Hoffman, CEO at LinkedIn , is also part of Digital Garage’s advisory board since 2007. As far as I can see, LinkedIn has all the needed connections to be successful in Japan. However, Japan’s unique anonymity culture on the Internet could prove to be the biggest barrier for LinkedIn, as professional web consultant ...
May 22 2011
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Understanding The Real Cost of Social Media
I’m no expert, but it annoys me when people say that it is free to employ social media for marketing purposes. I hear that a lot, especially when fellow schoolmates present on their school projects. “We plan to use viral social media marketing because it is free and have the best impact…” That was a line I heard 2 months ago from a final year student in Singapore. The professor said it was good. Apparently, many students aren’t familiar with digital marketing. They might be good at using Facebook and Twitter, but ...
May 18 2011
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The Most Social Media Friendly Private Bank in India
It is interesting to see how companies are using social media to grow their business. Retail and web companies lead the adoption, but banks are not behind. Most of the top global and Indian Banks have adopted social media in some form, and in India, HDFC Bank leads the way. HDFC Bank is active on Twitter, Facebook and Youtube, and uses these online social platforms to create awareness. Below is a chart that shows the relative ranking, in terms of online interactivity level, among Private Banks in India. Although HDFC Bank is ...
Jul 29 2011
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Intel Taps Into Indonesia’s Blackberry Fever
For BlackBerry users in Indonesia, Intel has launched a local application called “Warnai Hidupmu” (Color Your Life). The application was developed by 7 Langit, a local BlackBerry application developer. What’s remarkable here is that Intel sees the marketing potential behind BlackBerry’s enormous following in Indonesia, so much so that it decided to launch a dedicated application for the popular handset. This application can notify BlackBerry users various information about Intel in six features. The Intel Updates feature gives info on Intel’s latest news and promotions. Get Powered Up! discusses the technologies ...
May 2 2011
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BMW Brings Another Aspiring Viral Ad Campaign to China
I’ve really enjoyed some of BMW’s marketing work over the years, particularly its short film series, The Hire which featured star-studded crew of actors and directors, not to mention James Brown. Today ChinaSmack points us towards the company’s latest effort in China, a project called ‘M Gladiators.’ This new promotional teaser appears to be the first of a month-long campaign, as a countdown clock over on beastinside.cc, the dedicated page for the campaign, is ostensibly counting down to a model M launch. The ‘M-Gladiators’ video below is a little weak by ...
Apr 26 2011
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Sendokgarpu.com Gets New Logo and Good Branding
Sendokgarpu.com, a Dining and Night Life online guide in Jakarta, now has a new logo thanks to logo contest winner, Tri Aryanto. The SendokGarpu Logo Contest Grand Final was held on April 21 last week at Hotel Atlet Century Park, Jakarta. The contest presented five finalists picked out of contestants from all across Indonesia. Tri Aryanto who managed to beat 1700 other participants in this national contest was entitled to a cash amount of Rp. 10 million and also an iPad 32 GB WiFi + 3G. The judging was conducted by Mr Sastro ...
Apr 24 2011
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How Ben & Jerry’s Uses Social Media to Launch a New Flavor
Imagine Ben & Jerry’s famed cow mascot Woody, storming into your office moo-ing and dancing with you while dishing out scoops of their new ice-cream flavor, Clusterfluff (yes, I know the name is quite interesting). The next thing you know, the entire office is Clusterfluffed. As part of Clusterfluff’s launch in Singapore, the folks from RIOT brought the Cowmobile to Singapore for the first time ever. The Cowmobile will then go to specific locations based on “mooo” requests from fans on Facebook. Over a period of 5 days (4 – 8 April), ...
Apr 22 2011
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Maybelline’s Sina Weibo and Renren Marketing Strategy
This article was first published at WaveMetrix, a social media analytics firm based in London. Sina Weibo appears to be the social media platform of choice for most brands to stage their engagement with consumers in China, whilst fewer brands have exploited the potential of Renren, a Facebook-esque social network. Maybelline, however, has used a two-pronged marketing approach using Sina Weibo as their brand’s main platform and Renren as a complementary hub for product-specific campaigns such as B.B. cream. WaveMetrix analysis shows that Maybelline’s approach is effective in approaching different types of ...
Jan 5 2012
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Review: Baidu Arrives Fashionably Late to the Twitter/Weibo Party, and wants your Phone Number
Baidu has fully launched its own Twitter-like platform, with its new Baidu Shuoba (说吧 meaning 'Talk') site. But it arrives late to a very crowded microblogging party, where Baidu's main portal rivals, such as Sina, 163.com, and Tencent have already gained some popularity with their own Twitter-esque sites. Baidu Shuoba will need to talk loudly and persuasively if it's to generate excitement amongst Chinese netizens, and urgently needs to entice the right balance of celebrities, corporations and regular users to play along and 'tweet' their 140-character missives. The microblogging craze in China ...
Apr 22 2011
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How KRDS Generates 250,000 Likes on Facebook
Through a Skype call, I got the chance to learn from Preetham Venkky, Business Head at KRDS India, about an interesting Facebook campaign his team has done for Air France. The result of the campaign managed to attract 250,000 likes on Facebook in ten days. While 250,000 likes shouldn't be the only factor to judge a campaign, it is certainly a strong evidence that the campaign has worked well. The budget allocated (confidential) isn't very high but KRDS managed to help Air France to success. Venkky also took time to share ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012