In an effort to bring in young, new customers, Shiseido - which is Japan's leading cosmetics brand - plans to open a new beauty and health internet mall. The website will be called "Beauty Platform" (or BPF), although I'm sure that must sound catchier in Japanese. The site is expected to launch in April of 2012 for Japanese consumers. It will feature a range of services, and implement technologies like web chats and video consultations. But before the internet mall launches, Shiseido will also be making an effort to globalize, with e-commerce ...
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![Guide to The Social Media Landscape [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/03/social-media-landscape-250x250.jpg)
Apr 11 2011
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Chinatown Singapore Embraces Facebook and Twitter
Young people in Singapore now have more entertainment places to go to as Chinatown is embracing more interesting attractions and spreading the words through Facebook and Twitter. Chinatown Singapore is turning into a hip place where young Singaporeans can enjoy various activities like spas and restaurants and learn updates through new media. The chairman of Chinatown Business Association (CBA), Mr. Wong Chi Keong stated that they would renew the place to keep up with the younger generation. With new attractions and presence on social media, the improved Chinatown seems to be ...
Apr 5 2011
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Nike Debuts India’s Cricket World Cup Victory Ad on YouTube
Cricket is more than just a sport for Indians, its our life. This was evident as our World Cup win started trending on Twitter and Facebook. Riding this Cricket World Cup buzz, Nike launched the "Bleed Blue" campaign which we previously wrote about. Now reaching the peak of the campaign, Nike launches its final ad, titled “United By Blue” on YouTube. The ad celebrates team India’s long-waited victory as it showcases the passion of the country that stands united through cricket. "From the street to the stadium, the nation of blue regain ...
Apr 4 2011
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How Infographics Can Help Your Business
'A Quickstart Guide to Social Media for Business' is a popular infographic created by Singapore-based digital marketing agency, GetIT Comms. To date, it has attracted more than 30,000 page-views and 200+ mentioned on blogs. On our previous note, we promised to interview these amazing guys. So, here it is today, we're happy to have Anol Bhattacharya, CEO at GetIT to share with us the 'whys and hows' on infographics for businesses. Anol has vast experience in the marketing industry. In the last 10 years he has consulted hi-tech and telco clients such as Cisco, ...
Apr 4 2011
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A Quickstart Guide to Social Media for Business
Update: Catch Getit Comms's interview here We love sharing simple infographics that succinctly explain how social media can be used for business. Getit Comms, a Singapore based Digital Marketing firm created an infographic to explain the process of crafting a social media plan for business purposes. This infographic consisted 13 steps coupled with adorable designs. I particularly like how Getit Comms highlighted the need to understand where buyers and key influencers are. Measuring is also put of the plan just in case you think digital influence (a.k.a social media marketing) is all fluff ...
Mar 25 2011
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How Hospitals Are Using Social Media in India
Social media has various utilities - Right from catching up with friends to business networking: social media has been explored in many ways (check out 18 Cool Things People Do On Twitter). How about using social media for saving lives or at least trying to? Sounds like a great idea to me. Recently Agarwal's Eye Hospital- rated as one of the top 5 eye hospitals in India did exactly that. In a bid to create awareness and educate people on health related topics, Agarwal's Eye Hospital has created presence on Facebook, Twitter ...
Mar 13 2011
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Guide to The Social Media Landscape [INFOGRAPHIC]
The CMO's guide to the social media landscape gets a refresh. We wrote about it last year and this year it is back with crucial updates. As social media continues to change with time, it is hard for users to keep up with them. This infographic serves to help marketers to quickly understand how each tool could help in an online campaign in four main ways. We have categorized the best tools into the four main groups, according to CMO's guide. 1. Customer communication: Facebook, Twitter, YouTube, Tumblr 2. Brand Exposure: Facebook, Twitter, ...
Mar 11 2011
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Mobile Social Network, RockeTalk Shares Its Cricket Strategy
From its formative days in 2008 to now, RockeTalk has traveled a long way. The brain behind this popular mobile social network is Rajiv Kumar. As Founder and CEO, Rajiv leads the development team and oversees the development of RockeTalk's core technology and infrastructure, while guiding the strategic vision of the company. Prior to RockeTalk, he was the co-founder and CTO at Uniden’s San Diego development center where he was in-charge of the development of its advanced wireless data product line including GPRS modems, CDPD and 2-way pagers. He also had ...
Mar 8 2011
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Media Consumption in China Shifting towards Online
“One screen isn’t enough for Chinese consumers,” said Nielsen. As Chinese media evolves beyond the television, it is crucial for programmers and marketers to adapt to the changing media consumption pattern in China. In this year’s Chinese New Year Eve, it was found that an increasing number of Chinese are reaching out to the Internet and mobile devices to spice up their TV experience. A cross-platform research in Shanghai highlighted a significant shift from TV to the Internet during the CNY Eve prime time period. In Shanghai, it was found that 1 ...
Mar 6 2011
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How Online Marketing Drives Offline Success
How do you explain how online marketing help drive offline success for businesses? It’s a tough but a crucial question to answer since most businesses are offline-based. To earn their marketing budget, agencies need to convince them that digital platform like Facebook, Twitter, blogs, review websites, deals sites and ads could specifically help to reach their business goals. The infographic created by our friends from KISSmetrics did a great job summarizing the statistics behind each tool with successful case studies. However, the gap between these statistics and case studies (the results) needs ...
Mar 1 2011
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Star India’s Facebook Marketing Strategy
India is a “Bollywood crazy” country. In my opinion, it is difficult for broadcast channels airing Hollywood content to get the right momentum going on social media. But looking at what Star is doing with Star World and Star Movies, there is certainly an evolving school of thought. Both Star Movies and Star World have a combined number of 340,000 fans on Facebook. That is a result of an aggressive Facebook strategy to engage and converse on a regular basis. What did they do? They follow a simple strategy of targeting users based ...
Mar 1 2011
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Dentsu is Facebook Japan’s Official Sales Representative
It’s official. Dentsu Inc, one of the largest brand agencies in the world will help Facebook promote its products in Japan. The Facebook products under Dentsu’s charge include Facebook pages development, Facebook ads and Facebook marketing strategies creation. The partnership even provides Dentsu with premium advertising space on Facebook. “Dentsu will be a valuable partner for us as we seek to support marketers in Japan to connect and engage with their customers,” said Blake Chandlee, Vice President & Commercial Director, Asia Pacific, Latin America, and Emerging Markets, Facebook. “Dentsu understands the unique ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012