Yahoo’s Koprol, an Indonesian location-based social network has launched a series of new features which allows businesses to reach out to more consumers through its service. Businesses can now sign up for its business feature for free. The new features provide businesses with the freedom to customize branded look-and-feel and also analytical tools for monitoring. One of the features also allows businesses to claim multiple locations. For example, a restaurant chain could claim multiple addresses to ensure Koprol users are in the loop whenever they are near any of these branches. Koprol ...
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Feb 18 2011
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Google India: We still have a long way to go
A recent survey conducted by Google India revealed that more than 1 out of 2 Small & Medium Enterprises (SMEs) use the Internet as a sales medium to get business leads. A total of 785 SMEs were involved in the study. Due to the growing trend of Internet usage in India, online advertising seems to be the most effective way to getting online conversions. Cost effectiveness and quick reach make a far more viable option than any other marketing communication channels. The survey was conducted to understand the usage patterns and the ...
Feb 1 2011
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Facebook doesn’t allow Brands to Rebrand
We admit. We are facing a Facebook page identity crisis. Our page is titled 'Penn Olson Marketing Fanatics'. It isn’t exactly the right name for a tech blog. As a loyal reader, you would notice a huge change in our content focus. We started out as a general tech marketing blog but now have switched our focus to Asia. We realized the need to differentiate ourselves from the giants. No point competing head on huh? To all these changes, I wouldn't say they are mistakes. It is just part of the process ...
Jan 28 2011
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12 Successful Facebook Business Pages in India
Facebook is the top social network in India, both in terms of users (18 Million) and page views (4.25 billion). In India, a lot of brands are investing in the network to engage users and drive conversations. But the question is: How many of these brands are using Facebook to its optimum level? It isn't just the number of 'Likes' that makes a Facebook business page successful. There are other factors as well and I bare them all in mind when shortlisting my favorite successful Facebook business pages in India. But first, take ...
Jan 28 2011
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Facebook Places coming to Singapore and Hong Kong next week
During Wednesday Facebook event at Beer Market, Stephen Chun, Director of Asia Pacific, Facebook Singapore, announced that Facebook Places will be available for users in Singapore and Hong Kong starting next week. If you haven't already known, Facebook Places is a location-based service that allows you to check-in to locations with your friends. Facebook aptly described Places as who, what, when and now where. There is competition: Both Singapore and Hong Kong are avid Foursquare and Jiepang users respectively. But dominance within the location-based service market could shift with the introduction of ...
Jan 24 2011
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Facebook Talks about Marketing in Southeast Asia [EVENT]
If you’re free this Wednesday (26 January), join us at Web Wednesday’s event at Beer Market Singapore. Both Stephen Chun and David Yang of Facebook Asia will be sharing on the world's largest social network's progress in Southeast Asia. The event will also talk about the role of brands in location-based marketing and social media. The event is a free-for-all and doesn't require registration but we're guessing that Beer Market will be packed this Wednesday. Hint: Be early and grab a good spot. More about the speakers as described by Web Wednesday: Stephen has ...
Jan 21 2011
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Social Media Marketing in the U.S [INFOGRAPHIC]
In 2010, advertisers spent $1.7 billion on social media marketing in the U.S. So, where did most of the ad spending go to? Answer: Facebook. Facebook owned more than half of the total ad spending in the U.S last year. The recently revamped MySpace owned 17 percent while Twitter took a modest 3 percent. What’s shocking is that the total U.S total spending on social media marketing accounted for more than half of the world’s spending. Businesses are getting really serious about social media. For example, Dell had launched its Social Media ...
Jan 19 2011
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Major Challenges in Email Marketing
Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same experience. Nonetheless, email marketing isn’t as easy and rosy as it seems. A research conducted by MarketingSherpa (n = 1100 marketers) revealed that most marketers struggle with the challenge of delivering highly relevant content to their target ...
Jan 17 2011
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Here’s an Email Marketing Checklist
Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign. Besides the ten points listed, another important point is to make your email sharable. A previous report revealed that inserting social media buttons in emails could significantly improve a campaign's result. In fact, the more ...
Jan 16 2011
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Digital Marketing in 2011
What are the things to watch in the digital media space? I stumbled upon Media Logic’s blog post and got some ideas and inspirations from it. Predictions are just predictions. So, take it with a pinch of salt. The main purpose for this piece is for tech savvy marketers to learn from other’s point of view to keep fresh ideas and perspectives coming. Feel free to input your thoughts too. 1. Social as centered strategy We have different disciplines in marketing: PR, Traditional and Social. It is said that social will sit at the center ...
Jan 11 2011
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How Quora went Viral and what we can Learn
Quora is a site for users to ask and answer questions. The content are created and curated by its users. A ‘”Q&A wiki with digg”, some might call it. Quora was opened to beta testers in December 2009 and was opened to the public late June last year. But the service only got popular in the last two weeks. So why is there a sudden hype? Sysomos analyzed all the Quora related buzz across blogs, forums, news and Twitter and found that the micro-blog has contributed significantly to the volume. But surely someone ...
Jan 9 2011
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What could happen in Social Media in 2 Hours? Be Surprised
In 2 hours, many things could happen on the Internet. Petra Neiger, a Cisco employee and blogger, got inspired to find out what could have happened in the social media sphere after spending 2 painful hours travelling from San Jose to the San Francisco International Airport last week (catch her story here). Her research on the Internet has surfaced some whopping statistics. Breathe in before you read the next sentence. In 2 hours, 25,000 new users joined Twitter, 5.4 million tweets were sent, 5 million new status updates on Facebook were published, 1.6 ...
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Beepmo: A New LBS Social Network for Professionals in Asia
Feb 7, 2012
Shanghai Boy Imitates Mobile Game, Jumps Off Five-Story Building
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Beijing School Begins Using iPads in the Classroom
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