Which is the brand that doesn’t use social media but is frequently mentioned on Twitter and Facebook? It’s Apple and it dominated the social brands list again. The Vitrue 100 annually ranks the most social brands by analyzing online conversations in the online social space. The result: Apple flooded the list with its products, taking top spot through the iPhone. Other Apple brand names that are on the list include Apple itself, iPad, iPod, iTunes and Mac. Apple doesn’t have an official Facebook business page or Twitter account but it is able to ...
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![How do Colors Affect Purchases [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/01/color-250x176.jpg)
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Jan 7 2011
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Singapore Loves Facebook
Last year, 40 percent of Singaporeans were on Facebook. This year, the proportion of Singaporean Facebook users has increased. As of today, 48.9 percent of us are connected on the social networking site. The figure is derived by dividing the total number of Facebook users in Singapore (from Facebook ad platform) by the total population. Over 1 year, more than 540,000 new users have joined the network. Almost one out of two Singaporeans is a Facebook user, which evidently highlights Singaporeans’ love for Facebook. The proportion of Facebook users in Singapore ...
Jan 7 2011
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Ads Keeping could be the Next Big Thing
We are used to bookmark links that contain useful resources. But would that habit apply to advertisements too? Will you bookmark an online ad? AdKeeper, a start-up that helps users to save ads for later viewing is hoping that we will. The 10-month-old start-up believes that the Internet lacks a tool that allows users to save advertisements or coupons. In the offline world, we are able to cut off coupons or promotion offers but we can’t do the same in the online world because there isn’t a tool for us to do ...
Jan 6 2011
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How do Colors Affect Purchases [INFOGRAPHIC]
How do colors affect purchases? According to KISSmetrics, a popular web analytics start-up, the answer is ‘a lot’. Its study reflected that 93 percent of the consumers place aesthetic and color above other factors when shopping. Color is also strongly associated with branding with 80 percent of the consumers recognize a brand by its corporate color. The infographic below also shares how different colors affect the mood of the consumers. Apparently, orange, black and royal blue are best suited to attract impulse shoppers and best used in fast food and clearance sales. “When ...
Jan 5 2011
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How City Harvest uses QR Codes for Social Good
Today, everyone is leveraging technology to his or her advantage. City Harvest, a New York based food rescue organization dedicated to feeding the city's hungry men, women, and children has taken a leap forward in its fund raising efforts. Back in November last year, City Harvest has reached out to potential donors via an innovative advertising campaign through the use of QR code technology. QR codes were incorporated in City Harvest’s print advertisements, phone kiosks, transit shelters, and even on Facebook. It functions like a barcode that can be scanned by ...
Jan 4 2011
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Social Media in India: Statistics & Insights
Sahiel Shah is an Account Manager with WAT Consult- An online marketing agency based in Mumbai, India. He deals with strategic planning, execution and management of online marketing campaigns for brands. Recently I made a presentation on Social Media Marketing Trends in India 2010 – 2011 and the same inspired me to look out for how exactly is social media impacting India and what are the current trends that are evolving in the Indian social media space. Unsurprisingly, Facebook and Orkut are the top two social networks in India. The interesting element ...
Jan 3 2011
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The Most Important Thing in Social Media Marketing
Enough with all the buzz on viral marketing, big plans and social media marketing strategies. If you’re planning to jump on social media in 2011 or even looking to pump in more money to make your brand more social and viral, read this before doing so. Don’t be blinded by the viral successes Samsung, Dell, Old Spice or many other brands have achieved... because the most important thing in social media marketing is your product quality. Marketing consists of 4Ps (place, price, promotion, product)… so don’t just focus on one component. Only advertising ...
Dec 30 2010
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Social Video Advertising in 2010
Try recalling last year’s social video ads. What came to your mind first? Probably the famous Evian Roller Babies ad or Cadbury’s Eyebrow dance. Interestingly, the number of viral social video ads somehow skyrocketed this year. Some of the more memorable ones are Old Spice’s The Man Your Man Could Smell Like, Nike’s Write the Future, and Pepsi’s Oh Africa social video ads. Visible Measures, a social video analytics company, conducted a study on this year web video scene and provided us with three key findings: 1. More Brands: The number of brands participating ...
Dec 31 2010
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8 Business and Technology Trends in 2011
A couple more days before the year 2010 draws to a close and we cheer for a great 2011 ahead. To add to your joy, we have compiled a list of technology and business trends to watch in 2011 (hurray). We don’t think we’re fortune telling. Rather, the list is logically based on what we have learned in the market today. Catch them below and feel free to add in your thoughts via comments. Enjoy. 1. The Internet The Internet would be the biggest trend, always, at least for the next couple of years. Without ...
Dec 28 2010
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Blogs and Purchase Decisions [CHARTS]
Print advertisements and magazines used to be our main source of product information. But with the rise of the Internet, search engines and blogs have taken up the responsibilities. We can easily search and learn about a product within minutes. Product reviews are everywhere on the Internet and they are usually accompanied with users’ comments and reviews. We don’t know these people but unconsciously, their reviews do affect our purchase decisions. A survey conducted by HubSpot has the same conclusion: Blogs do affect our purchase decision. More than 70 percent of the people ...
Dec 27 2010
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Twitter Users Disclosed (a lot) More Information This Year
Information is king (Facebook knows that well) and users don’t mind giving them to Twitter. A study conducted by Sysomos revealed that Twitter users disclosed significantly more information in 2010 compared to 2009. Twitter is built simple. Your bio, name, location and website url are the four key information which Twitter asks for. In short, the proportion of users who shared their personal information doubled. Check out the charts below, especially the one on location data. One positive take away for the Twitter team is that users are fine to share their location. ...
Dec 19 2010
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Are Marketers Interested in Twitter Promoted Products?
According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was due to novelty of the ad product. Everyone wanted to know what Promoted Tweet was at that time. So, after nearly 8 months, we wonder if marketers are willing to invest in Twitter’s Promoted Products. TWTRCON and ...
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