Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, and recently Twitter and Facebook Places, location-based marketing has become a complex issue for business owners and advertisers. (1) As advertisers, we first have to identify the campaign’s goals and define our target audience. (2) Second, we have ...
Tag Archives: Marketing
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Dec 13 2010
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80% will use Social Media by 2011 But…
More businesses are using social media for marketing and a steady growth in adoption rate is expected. eMarketer’s predicted that 80% of the businesses (with more 100 employees) will adopt social media for marketing purposes by 2011. That is 4 out of every 5 businesses. The forecast was based on a dozen of third party surveys accompanied by independent studies on social media trends like consumer usage and companies’ social media involvement. Currently, about three-quarters of businesses are using social media this year. “Marketers that have spent the past few years ramping up ...
Dec 12 2010
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Samsung shares its Social Media Success
Ever wonder how social media buttons and plugins can increase your website engagement rate and traffic? Samsung, the world's largest technology company by sales, has some insights to share. Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number of new features - from consumer reviews to Q&As and Twitter and Facebook buttons, Samsung not only allowed the consumer to feel like he or she is part of a larger community of consumers, but also make ...
Dec 9 2010
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5 Tips to Improve your Facebook Business Page
As bloggers, we have witnessed how several brands failed and/or succeeded on Facebook. Even though Facebook’s business page has changed over the past one year, we realized that the lessons and tips to build a successful page organically are more or less the same (we wrote an article on the same topic a year ago). New technologies are what we need to embrace. The rest are the same old rules, maybe just with fresher perspectives. Let’s start with something basic: Transparency. 1. Embrace transparency Besides social connections, Facebook thrives on democracy and freedom of speech. ...
Dec 8 2010
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Disney Celebrates 100 Million Facebook Likes
The official Disney's Facebook page has over 14 million fans and a total of 100 million 'likes' across its network of 200 Facebook pages. Congrats! Its Facebook network includes characters and movie pages, attracting more than 5 million 'likes' per week. The Walt Disney company is the first brand to have reached over 100 million Facebook 'likes'. Of course, that doesn't mean that Disney has connected with 100 million unique users since a user can 'like' multiple Disney pages. One point we can all learn here is Disney's effort in presenting a concerted ...
Dec 8 2010
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Victoria’s Secret Commercial Popular Among Males
Last year's Victoria's Secret commercial had hot supermodels around cars, bikes, and aircraft. This year, "Transformers" director, Michael Bay decided to take a softer approach. Guys, don't worry, it’s still sexy. With over 300,000 views since the video was released on YouTube last week, the commercial is considered pretty viral. Victoria's Secret has successfully attracted a horde of male audience. The video is most popular among males between the age of 25 to 54. It's no surprise when the ad features supermodels Adriana Lima, Candice Swanepoel, Chanel Iman, Erin Heatherton, Katsia Zingarevich, Lily ...
Dec 6 2010
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The Brave New World of Marketing
This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we're reminded that social media isn't a final strategy. Before jumping onto the social media bandwagon, it's crucial that we understand how it has changed the scene. So what's changed? Nothing much, actually. The fundamentals of communication are still intact. Human beings are still social by nature - we still talk and share, but technology and connectivity has made it vastly easier, faster and thus making conversations more powerful. Here's a ...
Dec 3 2010
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Is Social Media Overrated?
Like any tool, social media has its pros and cons. What we have in the debate below are two persons whose views on social media are at two extreme ends of the spectrum. Gary Vaynerchuk, host of Wine Library TV, has very much used social media to build his brand feels that social media has brought positive changes to the world. On the contrast is Paul Carr, a columnist from TechCrunch who recently went on a self-described “social shutdown”, quitting Facebook, Foursquare and LinkedIn. Regardless which side of the spectrum your opinions ...
Dec 2 2010
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The Evolution of Marketing in a Digital Age
Day 2 of iStrategy 2010 started with a inspiring talk by Haresh Khoobchandani, Chief Marketing Officer, Microsoft, Asia Pacific. A revolution, he says, is underway. And technology is the catalyst. Technology and its tools, such as Twitter, Facebook and Youtube has had profound impact on the way we are expressing ourselves. If marketers don't take note, we will get more obsolete than we realize. Haresh says the pressure is on marketers to see how we reach out to consumers across different platforms and mediums. It is part of a technological paradox: while life ...
Dec 1 2010
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Driving Your Brand through Social Media
Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: - - 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure it out Instead look at it from a macro point of view – develop a brand strategy that solves business challenges, and social media as a tool for personal and professional communication. Social media is becoming a key ...
Dec 31 2010
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Marketing to The Third One Billion
For the past years, much attention have been placed on China and India as the emerging markets. What is next? An Iran-born writer Vali Nasr identifies the Muslim world is beginning to be deemed as the engine of growth and consumer-led expansion in 'Forces of Fortune'. At iStrategy2010, John Goodman from Ogilvy Noor ('Noor' means 'light' in Arabic.) shares that the global Muslim market is currently approximately 1.8 billion, underserved as consumers by brands and companies. They are young. 52.2% of the people are below the age of 24. Together, Muslim youth ...
Dec 1 2010
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Facebook’s Success Strategy: Doing Away With Monetizing
Our second keynote speaker is Blake Chandlee, VP Sales, Emerging Markets, Facebook, (@bchandlee) who gave us an inside look on how Facebook innovates by embracing a different mindset, different approaches and different ways of working. This innovation has proven to be a key to its success and resilience in the global market. Facebook targets 3 distinct audiences – users, developers and advertisers, and they work on the basis of efficiency, effectiveness and scale; with standardized basic offerings throughout the world. Users The basic premise of allowing people to connect and share, according ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012