A Chinese startup named Guohe is getting netizens to engage in online social marketing ostensibly for no money - and giving them “free” McDonald’s food instead. It’s all handled via a brand new app for Android phones called Free McDonald’s wherein assigned promotion-related tasks are rewarded via a virtual currency system called ‘fruit coins.’ That’s somewhat ironic, as users will presumably be getting diabetes-causing junk food delicious burgers rather than fruit. And so there’s a task-for-reward system that has been set-up by Guohe whereby a certain activity will earn users a ...
Tag Archives: McDonalds
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Jul 8 2011
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5 Fantastic Fast Food Coupon Apps for iPhone in Asia
Just because you have a pricey iPhone, it doesn't mean you don't enjoy getting a discount from a bit of coupon-clipping. So we've rounded up five apps that give you instant, old-fashioned coupon savings, in Japan, South Korea, Hong Kong, and mainland China. Note that these are not group-buy apps or services, so no purchase is necessary. It's as simple as finding a "Get this KFC set meal for just 30 RMB" coupon within the app on your iPhone, showing it at the counter, and enjoying an instant cash saving. ...
Aug 18 2010
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Ad Stunt: McDonald’s Plants Sleepers Under Coffee Ads
Sometimes an ad design itself isn't strong enough to fully communicate an impactful message. McDonald's understood that and to create the perfect juxtapose, they planted sleepers under its coffee ads, promoting its 2 weeks free coffee campaign in Canada. The copy relates strongly with the planted sleepers: "Looks like someone could use a free coffee." It brings people laughs and gets people to talk about it. This isn't the first time McDonald's has produced such excellent coffee ads. We previously shared one that could literally produce steam!
Mar 12 2010
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VIDEO: McDonald’s Ad Produces Steam!
If you have followed my tweets and seen my last creative ad post, you would realize how much I love the #13 McDonald's ad. The clever use of what's already there to turn what's often ignored to something so attention grabbing. Thanks to @omgzam (check out his awesome guest post too), I was introduced to this creative bus stop ad by McDonald's. The idea is simple but intriguing: when the steam from the hot coffee balloons, a message "Your coffee is ready" appears. Catch the ad below. Via The Inquisitr
Aug 21 2009
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Social Media Best Practices
After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. This is also an extension from my article, “How to: Be a Social Media Winner”. Most people teach theories but I prefer to show theories being implemented by real successful companies. So here goes! Be Relevant to Your Different Markets Different people from different geographical location and language consume information differently. The problem ...
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