Tech in Asia

It's not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people. Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers. What advertisers need to do is to capture that one image without overdoing it. Now, that's the difficult part isn't it? 1. Faber-Castell: Permanent Markers 2. Hut Weber: Hitler or Chaplin? - It's the hat 3. Tzomet: Disconnect for ...