Tech in Asia

Okay, you have put yourself out there in the social media world, followed a few people, posted a few links and sparked a couple of conversations, what’s next? The reason why you first embarked on this journey is because you think it will benefit your business and bring you returns. The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? 1. ...