Tech in Asia

While social media is having some problems presenting the ROI in companies, this survey conducted by Art Technology Group (ATG) in July proves that consumers aged between 18-34 are embracing social media and e-commerce in their purchase activities. There is almost no doubt that a company's online presence helps to increase awareness, as 52% of respondents have discovered new products through search engines, and 42% through e-mail marketing. 57% express that it is "somewhat important" that companies provide an opportunity to interact on social networks. The types of shopping-related activities they conduct ...