![The Social Media Landscape in India [VIDEO]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/05/Twitter-India.gif&w=250&h=250&zc=1&q=90)
Want to know how India is shaping up in the social media space? The country is doing great and the good folks at Nielsen India, made a video to explain exactly that. (They seriously deserve a like on Facebook for creating this awesome video.) They revealed several interesting statistics. Of the 80 million Indians online, one-third of them are on social media sites. Breaking down the stats, there are about: 28 million Facebook users 9 million Twitter users 9 million LinkedIn users in India. Social media is so popular among Indian Internet users that consulting ...
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![How The World Spends Its Time Online [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/06/timespentonline-250x250.gif)
Jun 20 2010
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How The World Spends Its Time Online [INFOGRAPHIC]
The web is diverse and users obviously log on for different reasons. From reading news, socializing on social networks, email and search, advertisers are always trying to understand where people usually spend their time on the web. Using data provided by a recent Nielsen study, the infographic below provides exactly that. So, which web services are used most actively? Email and search are the answers. More than 4 out of 10 users are using emails or/and search engines when connected. This data also explains the boom in search engine marketing over the ...
Oct 2 2009
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Marketers ALERT: Time Spent On Social Media Has Tripled
If you're in the marketing field, this is one statistic you should take note of. A study from The Nielsen Company shows that Americans are spending more time on social media sites like Facebook, MySpace, Twitter and blogs. Social media has captured 17% of Americans' total Internet time in August 2009, nearly tripling the mere 6% in August 2008. Marketers are unsurprisingly quick to ride on this behavior. Advertising spending on Facebook, MySpace and blogs has doubled from $49 million in August 2008 to approximately $108 million in August 2009. Social networking sites are ...
Sep 24 2009
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We Spend 2x More Time On Facebook Than On Google
Mirror, Mirror on the wall, Which is the stickiest of them all? It's not the mirror but Nielsen Netview that has the answer. And it says Facebook. It takes something special to hit a milestone of 300 million users and Facebook is currently the perfect role model for all websites in terms of web stickiness. In August, the average time spent on Facebook by each person hit an astonishing figure of 5h 18 mins. That's about twice of Google's 2h 46 mins average. See the table below. This does not mean that Google is not ...
Sep 22 2009
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Facebook, Nielsen To Launch Ad Stats
Despite having full details of ads target placements, clickthrough rate and impressions, skepticism still surrounds Facebook advertising. With 300 million active users, it is definitely an advertising channel worth considering; but advertisers need more confidence. Nielsen, a leading market research company will bring Facebook another step closer to perfecting its advertising platform. Facebook and Nielsen Brandlift have forged an ad statistic partnership. Facebook will gather information on its users' sentiments on its ads, regardless if they are conscious of them, through opt-in polls. The data will then be analyzed by Nielsen to provide ...
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