A Chinese start-up is trying to ride a new wave in health and fitness in the country with its multi-platform exercise app called Codoon. As more younger Chinese folk move away from the traditional calisthenics or tai ji quan (tai qi) in the mornings, and instead take up jogging and other work-outs, Codoon is aiming to beat Nike (NYSE:NKE) and Adidas (ETR:ADS) - or indeed Baidu (NASDAQ:BIDU) or Tencent (HKG:0700) - to the punch. The start-up is called LeDong, and is based in Chengdu, western China. It has made a whole ...
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![NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/08/NeoEDGE-logo.jpg&w=250&h=250&zc=1&q=90)
Aug 10 2011
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NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]
NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It’s primarily a creative agency and a production house that hooks up global brands with Chinese artistic and musical talent. Though it was originally a social media start-up for art-oriented people, it has metamorphosed over the past year into a company that serves as greater China’s funkiest digital agency. NeochaEDGE’s site is a “web-magazine” that’s updated daily with peeks into their projects. About half of their commissions come from overseas brands ...
Jul 18 2011
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Sina Weibo Rewards Its Tweeters with Badges
Today Sina rolled out badges as 'achievement awards' for users on its Weibo microblogging platform. The badges can be deliberately - or coincidentally - attained by doing something or following someone within Sina Weibo. These badges of virtual endeavor are then displayed just below your username on your Weibo page, but are also given a fancier display in your virtual trophy cabinet. My sorrowful two badges are pictured above. You can peruse your friend's badges, too, to see what they've managed to do on Weibo, and even compare how many more, or ...
Jun 28 2011
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Korean Job Seekers’ Favorite Foreign Companies are Apple, Google
Yesterday we looked at a survey of Chinese students and which companies they hope to work for. Among the top foreign organizations on that list were names such as Microsoft, Google, Apple, and GE. In neighboring Korea, job seekers also have their eyes set on technology giants as potential employers, with Google and Apple topping the list. According to the survey of 1428 job seekers conducted by SaraminHR, 16.7 percent chose Google Korea as the most desirable foreign firm to work at. Apparently not even an occasional police raid is enough ...
Jun 27 2011
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Mixi and Nike Japan Get Results With Social Banner Ads Campaign
Mixi is the biggest social network in Japan and it has always aimed to create its social graph based on real human-to-human connections. The folks at Mixi have kept silent for a while with no major announcements on this. But just a couple days ago, they sent out a PDF press release to us (in Japanese, see below), giving a hint on how the company plans to leverage its social graph for monetization. In partnership with Nike Japan, this is Mixi's first attempt at social advertising: an integration between online banner advertising ...
Jun 7 2011
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10 Fast Growing Facebook Pages In Indonesia
Over the past month, some brands in Indonesia on Facebook netted a sizable increase in their fans, showing anywhere from two to nine percent growth in that area. The popularity of Facebook has helped a number of companies becomes more known to the public. In Indonesia the majority of Facebook users are teenagers, so it is not surprising that many brands show high stats among the younger demographic. Here are a ten brands that have performed well recently according to Social Bakers. Jump to the bottom for the complete list. 1. Surfer ...
Apr 5 2011
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Nike Debuts India’s Cricket World Cup Victory Ad on YouTube
Cricket is more than just a sport for Indians, its our life. This was evident as our World Cup win started trending on Twitter and Facebook. Riding this Cricket World Cup buzz, Nike launched the "Bleed Blue" campaign which we previously wrote about. Now reaching the peak of the campaign, Nike launches its final ad, titled “United By Blue” on YouTube. The ad celebrates team India’s long-waited victory as it showcases the passion of the country that stands united through cricket. "From the street to the stadium, the nation of blue regain ...
Apr 2 2011
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India is Bleeding Blue this Cricket World Cup
Just hours before the Cricket World Cup as team India takes on Sri Lanka in the finals at Mumbai, the whole country is cheering for the team India that "Bleeds Blue". Six months since its official launch, the “Bleed Blue” campaign by Nike has garnered millions of supporters online as of today. The “Bleed Blue” campaign was launched with an aim to take the passion of millions of cricket fans in India to the next level. Nike managed to do so by proving that ‘Blue’ is not just a color; it ...
Jul 12 2010
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Adidas Triumphs Over Nike In World Cup Buzz
The Internet is dominated by the loud World Cup buzz for the past 30 days, and almost half of the conversations that took place are triggered by Adidas and Nike. Nike has smartly employed an ambush-marketing tactic for this World Cup. However, its dominance is short-lived as Adidas bounces back to snatch the top spot just after 2 weeks into the tournament. Currently at number two, Nike can pat itself on the back given that it isn’t the official sponsor. Pepsi has also adopted the same ambush strategy but unfortunately, its effort is ...
Jun 29 2010
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Nike’s “Write the Future” Goes Facebook and Twitter
With more than 17 million views, Nike now expands its hugely viral “Write the Future” ad piece to Facebook and Twitter. The social media objective is simple, where social-network users are prompted to briefly write the future of their favorite players and share their opinions with their peers. It has a dedicated Facebook app and on Twitter, hash tag “#NikeFuture” is used to track tweets from this campaign A small reward: The best submissions will be put up in lights on the electric facade of the Life Centre building in Johannesburg. Catch the ...
Jun 14 2010
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Ambush Marketing: How Nike and Pepsi Hijacked The World Cup
Ever wonder who the official sponsors of the World Cup are? If your answer is Nike and Pepsi, it is apparent that you’re under the spell of ambush marketing. Both Nike and Pepsi aren’t the official sponsors but created campaigns that followed the World Cup’s heartbeat. Nike featured stars in their national team jerseys, while Pepsi’s advertisement brings out an African flavor. So what’s ambush marketing? It involves running similarly themed campaigns around the time of the event without actually mentioning the event itself. Nike, especially, has shown others ...
Jun 8 2010
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5 Nike ‘Write The Future’ World Cup Print Ads
Nike's 'Write the Future' viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it. The ads highlighted the key scenes of the video - heightening the World Cup enthusiasm and resonating with soccer lovers around the world. Most interestingly, Nike isn’t the official sponsor of World Cup, but that did not hinder its leverage. Brilliant. Change history with just one strike Arise, Sir Wayne The moment ...
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