Social media policy, with all policies, can be a very dull thing to communicate to staff. But Ogilvy China has made it fun and even localized it. The video basically tells staff how not to use Sina Weibo. Say for example, if someone said “Ogilvy SUCKS!” - and so the video advises staff they should remain professional and not to engage in a fight on Weibo. It also talks about the risk of losing privacy when using social media. All these sound like very basic ideas. But they are important fundamentals; perhaps ...
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Oct 17 2011
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Ogilvy’s ‘Social Media Equivalents’ in China 2011 [INFOGRAPHIC]
The Infographic of the Day series visually expresses important stories from Asia and the world of technology. Ogilvy’s Asia Pacific arm has recent republished its ‘China Social Media Equivalants’ chart. One of the most notable changes since the last time the group published this graphic is in the SNS/Microblogging section, where a couple of Weibos (Sina and Tencent) straddle both classifications. The graphic is pretty solid, I think, with our only suggested addition being social games. But then again, is there a Chinese answer to a company like Zynga? Not yet, ...
Sep 9 2011
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179 Million Citizens: Asia’s 4th Largest Nation is Republic of Facebook [INFOGRAPHIC]
The Infographic of the Day series visually expresses important stories from Asia and the world of technology. We’ve said much already about Facebook’s booming popularity in both Indonesia and India. But a fun infographic from the folks at Ogilvy attempts to put the growing numbers into new perspective. The graphic notes that Facebook has 179 million users in Asia, which — if it were a country — would make it the region’s fourth largest. Only China, India, and Indonesia have a higher population. Ogilvy’s Facebook graphic actually comes in two portions, ...
Jun 14 2011
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Thomas Crampton on Asia and Digital Marketing
Thomas Crampton is the Asia-Pacific director at 360 Digital Influence for Ogilvy where he leads a team across 23 cities in 15 Asian territories. I first heard about Thomas through Professor Michael Netzley (you can catch his interview here) who introduced him as a thought leader in the field of digital marketing in Asia. Since then, I have been an avid reader and viewer of his blog and interviews on YouTube. I also chanced upon him at GMIC in Beijing where we had a short discussion about mobile usage in Asia and ...
Jan 5 2010
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SLIDES: Social Media Basics For Executives
It's 2010 and I bet many marketers are planning to incorporate social media into their marketing mix. Tim Ho, an avid blogger and digital strategist at Ogilvy has compiled a set of insightful slides for people who are new to social media. In my personal opinion, whether you're a true expert, self-proclaimed guru, or beginner, I strongly encourage you to have a look at this treasure piece. I have picked up a thing or two and I hope you would too. Social Media Basics
Jan 4 2010
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INTERVIEW: Ogilvy Digital Strategists
Being able to learn from people who have been there, done that is a privilege. Today, we are really lucky to have Tania Chew and Patricia Law, digital strategists on the 360 Digital Influence team at Ogilvy Public Relations Singapore to share with us their experience in the scene. 1. Hey Pat & Tania, just for a start.. (and for the curious peeps out there) what exactly do you do in Ogilvy? Pat and I are part of the 360 Digital Influence consulting team that sits within Ogilvy Public Relations. If PR = ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
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