Baidu, in partnership with China Search International, is launching 'Baidu International' ad platform today, which it touts as a service "to help advertisers globally launch, manage and optimize on Baidu." Now, before you dismiss this news, think about what it represents. It is an opportunity for the world to throw ads at China’s 500-million-strong internet users. And like it or not, Baidu is one of the best channels to reach Chinese netizens as it controls a whopping 83 percent of the Chinese search market. The launch is essentially a partnership roll-out between ...
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Aug 30 2011
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China’s Top 10 Online Ad Styles – Which Get More Clicks?
We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling out of favour with users, and will likely be used less online. Bad news: pre-roll adverts - those things that delay your online video viewing - are the new kings of online ad clicks, and will probably get implemented more often due to their effectiveness. Chinese research firm DCCI has found, in its Social Network Marketing Report for the first half ...
Aug 22 2011
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Consumers in Southeast Asia Are More Influenced By Social Media Ads
As social media turns into the Internet's new playground, brands and products are flocking there en masse in an effort to catch customers. And according to Nielsen's latest study, consumers in the Southeast Asia region are highly influenced by such online advertisements, especially when ads are displayed on social media platforms like Facebook and Twitter. The study reveals 73 percent are 'highly' or 'somewhat' influenced by ads in social media. The rate jumps to 80 percent if social context is factored in, showing who has liked or followed the advertised brand. (See ...
Dec 8 2009
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How To: Succeed With Online Ads
eMarketer released the results for Synovate’s “IN:FACT global study on media and advertising”. It revealed that 39% of consumers feel there are too many ads on the Internet and they would avoid intrusive ads and pop-ups. Does that mean that behavioral targeting is no longer a worthy investment? Hell, no! The trick for marketers is to make ads attractive to consumers, so much so that they would discuss and share them with friends. But how? Here are 3 tips to creating successful online ads: 1. No pop-ups and roll out ads Just in case some people ...
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