While the Japan earthquake has been pushed out of the news cycle over the past few days, people there are still very much in need of help. I’m happy to see World of Warcraft stepping up with a campaign to to raise some funds for earthquake relief. Between now and July 31st, all the proceeds from the sales of Cenarion Hatchlings (a $10 adoption fee) will go towards the American Red Cross’ relief efforts in Japan. I confess that I’m not exactly sure what a Cenarion Hatchling is, but I encourage ...
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Feb 22 2010
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Do You Have A PETsonality On Social Media?
Animals always have a way into our hearts (and pockets). Even cartoon ones. Businesses with a petsonality might find it easier to connect with consumers. The associations we have of pets and animals in general are mostly good. And they might help condition people's perception of a brand in a very positive way. Some businesses are completely built on their animal mascot, and they succeed not because of an adorable mascot per se (everyone can do that) but how they breathe life into it. Here are some ways to do that: Talk like it MailChimp ...
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