P&G | Tech in Asia

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Mar 1 2011

302

P&G and Yahoo launch Brand Style Website in Indonesia

byWillis WeeinAsia, Business

Inspired by Yahoo’s Shine in the U.S, P&G and Yahoo Indonesia launch, Style Factor, a celebrity style guide dedicated to Indonesian women. The site, which is written in Indonesian, contains content on the latest Indonesian and international celebrity news and information on fashion, skincare, haircare and makeup. The site helps build thought leadership for Yahoo and especially P&G. It’s another “connection first, sales later tactic” employed by the brand agency. Last year, we shared how P&G marketed tampons through a site that was catered for teenage girls. There wasn’t any hard ...

Jan 9 2011

316

What could happen in Social Media in 2 Hours? Be Surprised

byWillis WeeinBusiness

In 2 hours, many things could happen on the Internet. Petra Neiger, a Cisco employee and blogger, got inspired to find out what could have happened in the social media sphere after spending 2 painful hours travelling from San Jose to the San Francisco International Airport last week (catch her story here). Her research on the Internet has surfaced some whopping statistics. Breathe in before you read the next sentence. In 2 hours, 25,000 new users joined Twitter, 5.4 million tweets were sent, 5 million new status updates on Facebook were published, 1.6 ...

Jan 28 2010

616

P&G Prefers Facebook To Twitter

byWillis WeeinUncategorized

Procter & Gamble (P&G ) is getting serious with Facebook. According to Ventureblog, P&G plans to strategically expose its brands on Facebook; and is willing to pay a 'big sum' to materialize this effort. Twitter, on the other hand, was described as a less efficient marketing tool and is not part of P&G's plan for now. David Hornik wrote: "P&G's explicit goal for 2010 is to assure that each of its brands has a meaningful presence on Facebook, and they are willing to pay dearly for that," "And while P&G's thought leaders expressed ...