There are a lot of social media dashboards out there that try to bring together your social missives, but only one includes integration with China’s hippest social network - that’s Hubblr. It’s a brand-new, enterprise-oriented web app from an Australian start-up that’s aimed at making PR and online marketing across the globe - including China - a safer and slicker experience. Hubblr’s CEO and co-founder, Michael Lam (pictured right), gave me a guided tour over Skype, and then we coincidentally ran into each other again at TC Disrupt Beijing last week, giving ...
Tag Archives: PR
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![[UPDATED] Scuffles at Apple Store in Beijing leave 1 man “beaten”, 3 others injured](http://www.penn-olson.com/wp-content/uploads/2011/05/Apple-Store-Beijing-incident-04-250x250.jpg)
Oct 21 2011
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Renmo, China’s “Evil” Social Network, Revealed as a PR Stunt
When we previewed the upcoming launch of Renmo last week, which promised to be a devilish twist on social networking, we were intrigued by how it might subvert social media in China by encouraging naughtiness and flirtation. But it turned out to be a PR stunt. And the final product is actually an online game. We'll confess it's a disappointment; but we promised an update to readers, so we'll take the bait and check out what Renmo offers as a game. Actually it's called Dungeon Keepers Online, and is available on ...
Oct 12 2011
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One Thing is For Sure, We Didn’t Fuck it Up
We published a piece of news today. Then we took it down shortly after. Why, you might ask? Well, it turns out that the news was released to us prematurely before the company in question meant to make the announcement. But that is not at all my problem - we didn't fuck it up. Read on. We got all the green lights possible. I received a verbal heads-up that we could go ahead with publishing the news when I met the founder face-to-face yesterday. There was no embargo given to us ...
Oct 3 2011
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10 PR Tips For Start-ups in Asia
With little budget, using public relations (PR) tactics to gain exposure for your start-up is one of the most cost effective promotional methods. And as a blogger, I do have some points to share with fellow entrepreneurs in Asia on how to do PR in an efficient manner. Here are ten tips, starting from the most obvious: 1. Before you pitch, make sure that your product is ready We often receive pitches from start-ups whose products are still in an early stage. Common bugs are fine but the core functions of the ...
Sep 14 2011
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Everyone Can Be a Web Hero with Google Chrome
Google is ready to take a hot spot in Indonesia. After disclosing intentions to open an office in Indonesia, it is now actively campaigning its Google Chrome browser in the country. Google highlights the Chrome campaign in Indonesia with the tagline "Jadikan Internet Seluas Kreasimu” (translated: make the Internet as wide as your creation), pluggin the browser as a creativity tool for a better Internet experience. Using various Google products like Gmail, Youtube, Blogspot, and many others, the company aims to make Chrome as a catalyst for all the web services ...
Sep 12 2011
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Three Significant Reasons Why the Indian Start-up Scene Sucks
Vineet is the founder and CEO of Teliportme, the India-based start-up behind the 360 app for Android that we reviewed last month. This is his first guest post. He’ll follow this up with three posts detailing the main issues. You can follow him on Twitter. A lot has been written by pundits on how India is a great place for technology start-ups. I have to agree and disagree at the same time. While India is a great place to start companies that sell products (though mostly lower-end gadgets and items), it’s ...
Jul 7 2011
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How KFC Malaysia Handled a Social Media Disaster
We’ve been tipped off by @Askaaronlee on a recent social media disaster at KFC Malaysia that was caused by two scandalous videos of several KFC employees. But many might not have realized that such a big problem was brewing at KFC Malaysia since the fast food chain’s PR folks, in my opinion, did a pretty good job in handling the case. The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it. We did a ...
Jul 4 2011
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Alibaba.com Rewards Hero Mother Who Saved Child From 10th Floor Fall
Alibaba.com will reward one its workers with 200,000 RMB (which is about US$31,000) in cash after she miraculously saved a young child that fell from a tenth-floor apartment window. The woman, now known across China as the 'Hero Mother,' saw a neighbor's child clinging to a window-sill and positioned herself for a life-saving catch of the two-year old kid. The 'Hero Mother' is 31-year-old Wu Juping (pictured right), an employee at Alibaba HQ in Hangzhou, in eastern China's Zhejiang province. She herself is a new mother. Speaking to national television yesterday - ...
May 9 2011
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[UPDATED] Scuffles at Apple Store in Beijing leave 1 man “beaten”, 3 others injured
An incident at Apple's flagship Beijing store earlier this Saturday afternoon has left one man - allegedly - beaten by a "foreign Apple employee", three other people injured, and a few panes of glass shattered. The scuffle comes one day after launch of the wifi-only iPad 2 in China, and a couple of weeks after the white iPhone 4 went global, which resulted in queues of up to 100 metres long yesterday and earlier today at Apple's Store in the hip Sanlitun district of Beijing. According to - very unclear and incomplete ...
Jul 29 2011
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Intel Taps Into Indonesia’s Blackberry Fever
For BlackBerry users in Indonesia, Intel has launched a local application called “Warnai Hidupmu” (Color Your Life). The application was developed by 7 Langit, a local BlackBerry application developer. What’s remarkable here is that Intel sees the marketing potential behind BlackBerry’s enormous following in Indonesia, so much so that it decided to launch a dedicated application for the popular handset. This application can notify BlackBerry users various information about Intel in six features. The Intel Updates feature gives info on Intel’s latest news and promotions. Get Powered Up! discusses the technologies ...
Oct 26 2010
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How Communication Professionals Should Evolve to Stay Relevant
Over the weekend I chanced upon a discussion between industry experts on how communication professionals should evolve to stay relevant in today's technologically driven society. The topic was discussed on the blogs of Lou Hoffman, Paul Roberts, Steve Farnsworth, Hans de Groot, Todd Defren and Don Jennings - click to read detailed blog posts. In a nutshell, most of them agree there's lot's of learning to be done - no surprise there. As Farnsworth puts it, social media and digital communications are "message boards on steroids". Because things are in constant motion, we need to be ...
Aug 8 2010
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Only 16% of Brands’ Tweets Are Conversational
How many times have you heard from marketers, bloggers and public relations practitioners to engage your followers on Twitter by adopting a more personal kind of approach? I bet you’ll lost count trying to figure out the exact figure. However, it’s apparent that most brands are still not getting the message according to eMarketer’s report. Most brands on the 140 character social networking platform are only pushing out regular news and information about themselves; even worst, some are using web feeds to do it. Through the latter, there are almost zero conversations ...
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