We’ve been tipped off by @Askaaronlee on a recent social media disaster at KFC Malaysia that was caused by two scandalous videos of several KFC employees. But many might not have realized that such a big problem was brewing at KFC Malaysia since the fast food chain’s PR folks, in my opinion, did a pretty good job in handling the case. The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it. We did a ...
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Oct 26 2010
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How Communication Professionals Should Evolve to Stay Relevant
Over the weekend I chanced upon a discussion between industry experts on how communication professionals should evolve to stay relevant in today's technologically driven society. The topic was discussed on the blogs of Lou Hoffman, Paul Roberts, Steve Farnsworth, Hans de Groot, Todd Defren and Don Jennings - click to read detailed blog posts. In a nutshell, most of them agree there's lot's of learning to be done - no surprise there. As Farnsworth puts it, social media and digital communications are "message boards on steroids". Because things are in constant motion, we need to be ...
Nov 19 2009
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PR: Building Blogger Relations Is No Easy Task
Susan Bardack is chief marketing officer for iZoca.com, a social networking website for individuals, groups and organizations. iZoca provides tools to help groups connect and share information privately, while also helping them to spread their message publicly. Sometimes in marketing and in particular public relations, we learn through trial and error, not only the stories and activities that would grab peoples’ attention but also what can simply fall flat as a flapjack. With that said, one sure way of realizing success is by being open and comfortable with feedback. Let me tell you ...
Nov 3 2009
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PR: Looking For The Unique Angle
Susan Bardack is chief marketing officer for iZoca.com, a social networking website for individuals, groups and organizations. iZoca provides tools to help groups connect and share information privately, while also helping them to spread their message publicly. I first learned about creating a unique angle for a story around the tender age of eight, when my neighbor called me into action asking that I play the piano at her house party for a gubernatorial candidate. I quickly found out I wasn't exactly there to entertain the politician, but instead being used as ...
Oct 23 2009
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Did Social Media Kill Off Traditional Media Relations?
Susan Bardack is chief marketing officer for iZoca.com, a social networking website for individuals, groups and organizations. iZoca provides tools to help groups connect and share information privately, while also helping them to spread their message publicly. For most of my marketing and public relations life, I have operated in a very traditional sense, pitching stories to the various news media, hoping to create buzz and generate maximum return for my clients. Since I had taken the time to develop relationships with reporters and editors, I sort of felt as though ...
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