With the rise of social media and the ease of availability to find the dirt on your favourite areas of interest that naturally follows suit, it is only human for us to assume that the sales of physical magazines will dwindle in the year of 2010. However, a recent report by Reuters published that they enjoyed an increase in advertising revenue for the first time in three years; mostly due to the automobile industry. According to data from rate cards compiled by the Publishers Information Bureau, advertising revenue grew by 3 ...
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Aug 21 2009
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Top 10 Most Engaging Brands on the Web
Which brands are the champions of Social Media? Charlene Li, Analyst from Wetpaint and the Altimeter Group has the answer. A study on brands' social media engagement was conducted on the top 100 brands featured on BusinessWeek's "Interbrand Best Global Brands 2008" publication. This study spans across more than 10 social media sites such as Facebook, Wikis, Forum, Flickr and content distribution sites such as Facebook Connect and ShareThis. Before we show you the top 10 brands, you might want to briefly understand how companies go about gaining engagement credits. Companies only ...
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Japan’s Social Giants: Trends in User Numbers [CHART]
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