Promoted Tweets early adopters are chirping the new advertising platform's praises. Brandweek reported that big brands like Virgin America, Bravo TV and Red Bull are extremely pleased with the impact and ROI brought forth by Twitter's advertising platform. Among them, Virgin seems to be the brand that is enjoying the most success so far. On the day when Virgin's Promoted Tweets campaign went live, the airline recorded its fifth-highest sales day in the entire airline’s history. It was said that Twitter's viral retweeting culture and having the Virgin brand associated with the ...
Tag Archives: ROI
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May 3 2010
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How Much Is Your Facebook Page Worth?
We have previously written that each Facebook fan is worth $3.60 per year. Cool. So, this piece of statistic has enabled us to calculate how much our Facebook page is worth. Well, at least in terms of media value. It is a good way to measure your Facebook page’s media value and inform your boss how successful it is. But is that what he really wants to know? Or has this piece of statistic made us look at our Facebook page through rose tinted glasses? Trying putting yourself in your boss’s shoes. He probably ...
Apr 25 2010
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3 Main Obstacles To Implementing A Social Media Strategy
Planning a social media strategy is tough work but getting it implemented could be even tougher. A study which involves over 200+ marketing professional reveals that the number one obstacle toward implementing a social media strategy is having insufficient data or analytics to measure ROI (35%). Measuring ROI, as we have previously mentioned, is an important element for backing up a social media marketing plan... When budget is of concern, the management needs to understand how a plan will turn out in terms of facts and figures. Projections and ROI are a ...
Apr 24 2010
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HOW TO: Back Your Social Media Marketing Plan With Numbers
Like any other marketing strategy, a social media marketing plan must make financial sense before implementation. And as always, measuring success is tough. So, often, marketers would just take the convenient way out by eliminating projections and ROI measurement in a proposal. The end conclusion is often a "NO" as management couldn't see how it would improve revenue growth. This could be avoided if we knew how to use numbers to support our plan. Backing Up Your Plan With Numbers 1. Identify the goals of your social strategy: What's the plan for? Is it ...
Mar 17 2010
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Top 15 Things Marketers Find Most Important Currently
What is most important to marketers? According to the Marketing Trends Report 2010 from Anderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important. This highlights the fact that marketing is not entirely an art but also a science. Other top priorities of marketers include customer retention, brand loyalty and company positioning. Social media, too is part of the list, ranking at 8th position while social media ROI is the most important to 36% of marketers surveyed. I guess we can ...
Feb 10 2010
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The Basics Of Social Media ROI
If you're looking for a one-stop shop to learn the fundamentals of social media ROI, look no further than the slides below. I chanced upon a great presentation by Olivier Blanchard and was blown away by his hilarious story telling method of educating marketers what and how should social media ROI be measured. Olivier illustrated a sequence of stages that most social media marketers face; from early enthusiasm to facing the real business objectives. All this could be solved by correctly stating the ROI measurement prior to the campaign launch. Here is ...
Nov 22 2009
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Think Social Media ROI = ZERO? This Video Will Shut You Up
The debate of whether social media is really bringing in the moolah for companies is now more intense than ever. We have heard you through comments and tweets and while most of you get it, some people are still stuck on the idea that social media is a fad. Like what we have said in our replies and posts, social media ROI is not wholly about the tangibles. In fact, I hate the word ROI. If you really want to build genuine relationships and gain valuable feedback, you shouldn't be thinking about ...
Oct 9 2009
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Click Through Rate And ROI Has NO Relationship
A common belief is this: More Click Through Rate (CTR) = More Return On Investment (ROI). In other words, most people think that the more clicks they receive, the higher the ROI of their ad. A Nielsen Company research, measured across over 200 campaigns, has busted the myth stated above. CTR and ROI have no relationship! A correlation of -0.7 shows that these 2 metrics (CTR & ROI) are not at all related. This means that CTR doesn't help advertisers predict the overall ad ROI; and perhaps shouldn't be used as part of any marketing ...
Sep 22 2009
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5 Common Mistakes When Measuring Social Media ROI
Okay, you have put yourself out there in the social media world, followed a few people, posted a few links and sparked a couple of conversations, what’s next? The reason why you first embarked on this journey is because you think it will benefit your business and bring you returns. The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? 1. ...
Mar 3 2010
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How to: Measure Your Social Media ROI
Social media is becoming more and more relevant in the marketing industry. Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media. However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the small beings? In this article you will find some ways to go about measuring your ROI. - Define Your Business Goals To successfully anchor your ship to the correct shore, you have to be clear about your business goals ...
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