At an event in Beijing this afternoon, the enterprise application vendor SAP (NYSE:SAP; ETR:SAP) announced spending plans for more than US$2 billion, stretching ahead to 2015, in order to grow its business in China. The plan will nearly double the amount of its employees here. SAP already has six offices in China, and a major R&D facility in Shanghai that employs over 400 people alone. Today the German company outlined four key areas where that extra expenditure will be used to scale its China operations: More investment in its SAP Labs in ...
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Aug 21 2009
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Top 10 Most Engaging Brands on the Web
Which brands are the champions of Social Media? Charlene Li, Analyst from Wetpaint and the Altimeter Group has the answer. A study on brands' social media engagement was conducted on the top 100 brands featured on BusinessWeek's "Interbrand Best Global Brands 2008" publication. This study spans across more than 10 social media sites such as Facebook, Wikis, Forum, Flickr and content distribution sites such as Facebook Connect and ShareThis. Before we show you the top 10 brands, you might want to briefly understand how companies go about gaining engagement credits. Companies only ...
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