Shoes | Tech in Asia

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Nov 21 2011

2015

Letao CEO: I’m Cutting 80% of Ad Expenditure – Let’s Stop the E-Commerce Price Wars

bySteven MillwardinAsia, Business, E-commerce, Web

B2C e-commerce site Letao.com is cutting its advertising budget by 80 percent, says its CEO, Mr. Bi Sheng, as it burns through approximately half of the company’s expenses. That onerous overhead is one that apparently all smaller online retailing sites are suffering, as competition in this sector gets ever more fierce. Beijing-based Letao started out specializing only in shoes, though it has since taken an adventurous turn into mobile gaming related merchandise on the ‘Applife’ section of its site, where it sells official clothes and shoes from gaming hits Angry Birds, ...

Aug 18 2009

417

CREATIVE Shoe Ads You Have Never Seen Before

bySarah ChonginCreative

Selling shoes is no easy task. With so many shoes brands in the market providing the same functionality, what can advertisers do to appeal to consumers? As you will see very soon, all the ads focus on just one attribute and made it vivid. Whether its the brand, how it was made, its function, design or its fit, these ads brought out the essence of the shoes. Brantano Shoe City: Most Wanted Brands Saint Vacant: Better Than Handmade Reebok: Guerrilla Plane Window Adidas: I Run with 600 Million Legs Gabor: Fits Perfectly Woodland:Guerrilla Climbing Shoes La Sportiva: Frostbite Unless ...