To our great reading pleasure, Ouriel Ohayon, blogger and VC, has created a concise deck explaining Apple’s 8 business core competencies. All 8 points highlighted by Ouriel are inter-dependently crucial for Apple’s resurgence in the market, and more impressively, it is now on its way to becoming the world’s most valuable tech company, overtaking Microsoft and Google. As business and marketing people, we have picked up a couple of learning points, which can be easily implemented in our daily work life to improve effectiveness and results. Our favorite, point number one, talks ...
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Apr 7 2010
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6 Great Social Media Marketing Resources
Social media is still hogging the limelight in the business community, as we witness more and more businesses riding the social media trend. This post is thus written for everyone who seeks to learn more about social media. Whether you are a budding user or a seasoned entrepreneur, who is into B2C or B2B marketing, you'll find something relevant to you below. (Resources are from SlideShare.) Just in case you're seeing social media through rose tinted glasses, we would like to remind you that it isn't a silver bullet. It is ...
Nov 18 2009
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HOW TO: Use Social Media To Learn Social Media
Social media is on the rise and everyone wants a piece of it. But before even talking about using social tools for business purposes, how can a newcomer start learning the basics? While reading a book or consulting a friend might be of great help, why not start using social media to learn social media? The best way to learn something is to jump right in! Reading this blog post is perhaps the best start. 1. YouTube Video content is fun and easy to consume. A simple search on YouTube will return tons of video ...
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