One key takeaway at iStrategy2010 was that it doesn't really matter what fancy tool you have, but what matters more is knowing what you want to measure and track. Why do we have to insist on buying expensive monitoring tools when the best things in life are free? Google makes avail many useful, free tools that are useful for small businesses in tracking their performance, as shared by Aliza Knox. Google Search Most of us just use the search bar for basic searches, but did you know the search tool has got ...
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![Social Media for Mobile Food Trucks [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/09/foodtruck.jpg)
Oct 26 2010
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Why Small Businesses Should Utilise Social Media
A recent survey at Ratepoint reveals small businesses are uncertain about using social media usage. Although 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided and 20 percent disagreed that their customers were spending time on social networks. Neal Creighton, CEO and co-founder of RatePoint shares, “Social media use is no longer limited to one demographic, everyone is adopting. While many small business owners are uncertain, big brands are investing heavily in social media. Social media can be a great equalizer for ...
Sep 2 2010
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Social Media for Mobile Food Trucks [VIDEO]
The mobile food industry has been booming in urban cities like New York City, Seattle, Los Angeles. In New York City, Vendy Awards are held annually to commend the best street food vendor! Knowing how tech-savvy people these days are, it is not shocking to know that people would search for food online. Mashable shares a video on how such food truck businesses are using social media to reach their customers. This is a creative marketing strategy as they receive attention by announcing their location and people actually would go to find ...
Nov 9 2009
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Marketing Spending in Recession Pays Off For Small Biz
During a recession, most companies are looking to cut costs. And the first thing they are likely to cut? Marketing costs. It seems like marketing is only something we should do when a company is doing well. A mistake? Possibly. Marketing could be the key to cushion recession hits. It could help your company cope with decrease product or service demand better than others in the same industry; and it can also help you come out of recession stronger than the rest. According to the “Small Business Marketing Health Check” report from Hurwitz ...
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