![The Penn Olson Story [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/01/penn-olson-story-250x116.jpg)
To welcome the new year, here we present to you a simple Penn Olson story to share the site's milestones and achievements thus far... in an infographic! 2010 was a good year for Penn Olson and we are glad to be able to connect with so many readers. And this year, we're certainly looking to connect with more. If you have ever been curious to know how the blog name came about, Willis answers. We also look forward to any feedback to improve Penn Olson in 2011. Let us know how we ...
Tag Archives: Small Businesses on Social Media
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![Social Media for Mobile Food Trucks [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/09/foodtruck.jpg)
Dec 2 2010
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Using Google To Track Online Media Efforts
One key takeaway at iStrategy2010 was that it doesn't really matter what fancy tool you have, but what matters more is knowing what you want to measure and track. Why do we have to insist on buying expensive monitoring tools when the best things in life are free? Google makes avail many useful, free tools that are useful for small businesses in tracking their performance, as shared by Aliza Knox. Google Search Most of us just use the search bar for basic searches, but did you know the search tool has got ...
Oct 26 2010
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Why Small Businesses Should Utilise Social Media
A recent survey at Ratepoint reveals small businesses are uncertain about using social media usage. Although 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided and 20 percent disagreed that their customers were spending time on social networks. Neal Creighton, CEO and co-founder of RatePoint shares, “Social media use is no longer limited to one demographic, everyone is adopting. While many small business owners are uncertain, big brands are investing heavily in social media. Social media can be a great equalizer for ...
Sep 19 2010
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Foursquare For Businesses
What is Foursquare? Adding on to 5 Ways To Leverage Foursquare For Business, we find out more ways and prove how mobile marketing is definitely picking up. Just as you were thinking Foursquare is a fun stalking game to let friends stalk friends, you are half right. It creates conversation between friends as you better understand the places they frequent, it should be no surprise when I ask something like, "So how was the microbrewery you visited last weekend?" What is Geotagging? By tagging where you are as you send information, Google allows search ...
Sep 2 2010
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Social Media for Mobile Food Trucks [VIDEO]
The mobile food industry has been booming in urban cities like New York City, Seattle, Los Angeles. In New York City, Vendy Awards are held annually to commend the best street food vendor! Knowing how tech-savvy people these days are, it is not shocking to know that people would search for food online. Mashable shares a video on how such food truck businesses are using social media to reach their customers. This is a creative marketing strategy as they receive attention by announcing their location and people actually would go to find ...
Mar 3 2010
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More Small Businesses Using Social Media Successfully
According to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business, social media usage has increased from 12% to 24% in the last year. The most popular social media tactic was having a company page on a social networking site like Facebook. Next was the posting of status updates and/or articles. - - There seemed to be a discrepancy between expectations of the performance of social media tactics and actual accomplishments. This could be due to ...
Nov 10 2011
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3 Successful Small Businesses on Social Media II
This post is part of the series – Successful Small Businesses on Social Media. So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also seen 5 great social media campaigns and best practices we can learn from. But are you truly convinced that social media can actually help small businesses? No? I thought so too. To help you see how it can work no matter how big or small your business is, I’ve found some great case studies of ...
Nov 10 2011
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3 Successful Small Businesses on Social Media
This post is part of the series - Successful Small Businesses on Social Media. So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also shown you 5 great social media campaigns and social media best practices from the giants and there are a lot that we can learn from their strategies. But are you truly convinced that social media could actually help small businesses? No? I thought so too. To help you see how social media can work no ...
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Feb 7, 2012
Beepmo: A New LBS Social Network for Professionals in Asia
Feb 7, 2012
Shanghai Boy Imitates Mobile Game, Jumps Off Five-Story Building
Feb 7, 2012
James Tong: How IDA and Gobi Ventures Help Startups Expand Into China
Feb 7, 2012
Thailand’s Ensogo Reflects on Success, Aspires to Expand in 2012
Feb 7, 2012