I’m on vacation this week! That ought to mean relaxation and some carefree fun, but unfortunately my bliss was broken almost immediately by an experience I had trying to take a flight with Tiger Airlines. My flight was scheduled for 10 AM, and that’s what was printed on my ticket. But at the desk, a Tiger Airlines rep told me the flight had been delayed until 12. That’s annoying, of course, but it happens. Then when I reached the gate, I discovered the departure display board had our flight leaving at ...
Tag Archives: social media marketing
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![The Social Media Landscape in India [VIDEO]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/05/Twitter-India.gif&w=250&h=250&zc=1&q=90)
Jul 17 2011
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How BlackBerry Engages Indonesia Through Social Media
Update: "We don't do PR for BlackBerry in Indonesia - a different agency is retained. The Edelman Digital brief across APAC is pure social media/digital marketing and content provision, including driving all of the above," said John Kerr of Edelman. If you're a regular Penn Olson reader, you already know that RIM’s BlackBerry is huge in Indonesia. A large part of its success is due to its extensive and smart use of social media. Gerald Ang, digital head at RIM Asia, shared how BlackBerry is hitting the jackpot in Indonesia by ...
Jun 23 2011
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The Social Media Landscape in India [VIDEO]
Want to know how India is shaping up in the social media space? The country is doing great and the good folks at Nielsen India, made a video to explain exactly that. (They seriously deserve a like on Facebook for creating this awesome video.) They revealed several interesting statistics. Of the 80 million Indians online, one-third of them are on social media sites. Breaking down the stats, there are about: 28 million Facebook users 9 million Twitter users 9 million LinkedIn users in India. Social media is so popular among Indian Internet users that consulting ...
Jan 5 2012
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Review: Baidu Arrives Fashionably Late to the Twitter/Weibo Party, and wants your Phone Number
Baidu has fully launched its own Twitter-like platform, with its new Baidu Shuoba (说吧 meaning 'Talk') site. But it arrives late to a very crowded microblogging party, where Baidu's main portal rivals, such as Sina, 163.com, and Tencent have already gained some popularity with their own Twitter-esque sites. Baidu Shuoba will need to talk loudly and persuasively if it's to generate excitement amongst Chinese netizens, and urgently needs to entice the right balance of celebrities, corporations and regular users to play along and 'tweet' their 140-character missives. The microblogging craze in China ...
Feb 12 2011
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How Asia responds to Social Media Marketing
When it comes to social media, Asians have certain peculiar engagement needs and the following excerpts from a study will help you discover them. Covering 15 countries including Singapore, China and India the qualitative survey was developed based on the observations of 32 selected bloggers in each country. According to a qualitative research conducted by Firefly Millward Brown, people from different countries behave differently when using social media. Here are some key findings: Shopping ranks top when it comes to the online-offline activity of people in Singapore. It is followed by interest ...
Dec 1 2010
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Driving Your Brand through Social Media
Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: - - 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure it out Instead look at it from a macro point of view – develop a brand strategy that solves business challenges, and social media as a tool for personal and professional communication. Social media is becoming a key ...
Dec 1 2010
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Facebook’s Success Strategy: Doing Away With Monetizing
Our second keynote speaker is Blake Chandlee, VP Sales, Emerging Markets, Facebook, (@bchandlee) who gave us an inside look on how Facebook innovates by embracing a different mindset, different approaches and different ways of working. This innovation has proven to be a key to its success and resilience in the global market. Facebook targets 3 distinct audiences – users, developers and advertisers, and they work on the basis of efficiency, effectiveness and scale; with standardized basic offerings throughout the world. Users The basic premise of allowing people to connect and share, according ...
Nov 29 2010
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Young Consumers Value Social Network & eCommerce
While social media is having some problems presenting the ROI in companies, this survey conducted by Art Technology Group (ATG) in July proves that consumers aged between 18-34 are embracing social media and e-commerce in their purchase activities. There is almost no doubt that a company's online presence helps to increase awareness, as 52% of respondents have discovered new products through search engines, and 42% through e-mail marketing. 57% express that it is "somewhat important" that companies provide an opportunity to interact on social networks. The types of shopping-related activities they conduct ...
Nov 24 2010
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How Marketers Are Using Social Media in 2010
Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing opportunity presented by the growth of social media. Adoption of social media in marketing is still in its nascent stage, but we can see that many businesses have come on board the bandwagon and are perhaps more conservative with their approach: spending 1-10 hours on social media in a week (that boils down to a maximum of 2 hours on social media per ...
Nov 3 2010
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MYTH: Social Media Makes People Less Social
Finally, I'm glad that to announce that new research from ExactTarget has burst the bubble of the notion that technology alienates people with their freshly-baked statistics. It is proven there is a co-relation between increased social media usage and increased offline interaction – as users increase their Facebook and Twitter usage, they also tend to increase their social, in-person interactions. More People Bringing Their Interaction Offline Among U.S. consumers who report using Facebook more often, 27% report that they meet with friends in person more often, as opposed to 13% who report meeting ...
Oct 26 2010
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Why Small Businesses Should Utilise Social Media
A recent survey at Ratepoint reveals small businesses are uncertain about using social media usage. Although 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided and 20 percent disagreed that their customers were spending time on social networks. Neal Creighton, CEO and co-founder of RatePoint shares, “Social media use is no longer limited to one demographic, everyone is adopting. While many small business owners are uncertain, big brands are investing heavily in social media. Social media can be a great equalizer for ...
Oct 7 2010
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Followers on Twitter are More Valuable than Facebook Fans
The way majority of consumers utilise Facebook and Twitter are very different. Facebook is associated to connection, self-expression, and entertainment – whereas Twitter for interaction, influence, and brevity. Not to say that one platform is inferior to the other; each have their strengths and weaknesses and are equally important in planning a digital marketing campaign. Judging from the title of this post – imagine if one million Facebook fans are worth $3.6m in media value, how much would one million Twitter followers be worth? ExactTarget provides some statistics to back up the statement in ...
Japan’s Chocokure App Helps You Ask Girls for Chocolate. Sign Me Up!
Feb 9, 2012
All Japan’s Earthquakes in 2011, Visualized in One Startling Video
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012