![Jiepang CEO, David Liu, Talks Check-Ins and Strategy [INTERVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/Jiepang-interview-03-250x250.jpg)
Jiepang.com launched in May of 2010, and within a month was already gaining traction, as quite a number of China's smartphone-toting youngsters jumped at the chance to 'check-in' and 'shout-out' - sharing their offline activities (the shops, bars, and restaurants that they're at) with their online buddies. (See my review of Jiepang and its apps). A few days ago, Jiepang's CEO and founder, David Liu (pictured, above), took some time to talk with me over the phone from Beijing HQ, to talk about their users' needs, brand tie-ups, testing out NFC, ...
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![Going Out, Checking-in, and Being Seen: a Look at Jiepang [REVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/Jiepang-review-04-250x250.jpg)
Jun 20 2011
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Going Out, Checking-in, and Being Seen: a Look at Jiepang [REVIEW]
With over 100,000 people making check-ins every week, the indie Jiepang.com is China's biggest location-based service (LBS) - a social-network for sharing where you are, and what you're up to. As such, it's time for a review of its service and its apps. Then, for an interview with Jiepang's CEO and founder, check back here on Penn-Olson on Monday, for word on the company's brand and celebrity tie-ups, social strategy, and future ambitions (UPDATE: Monday; here's the interview). Apps and Social Connections So, the review... Since Jiepang check-ins can only be made ...
Jun 17 2011
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Intel Launches a Very Creative YouTube Campaign in Asia
Here's some great stuff we just caught here on an early Friday morning. It's a pretty awesome YouTube campaign launched by Intel Asia Pacific. Entitled “The Escape,” the campaign brings the audience through an adventure on YouTube with “custom-made” interactivity plus social network viral features. Surely the creators of this campaign over at Tribal DDB and DDB Hong Kong, have made some special arrangement with YouTube to enjoy this kind of customization. Once logged in, you are greeted with a mission brief and trailer which will subsequently lead you to a ...
Jun 15 2011
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10 Fast Growing Facebook Pages In India
As we have already reviewed the fastest growing Facebook pages in Indonesia, this time we’d like to look at India’s most popular Facebook pages. These Facebook pages have all significantly increased their fan base according to Social Bakers. So without further ado, here they are: 1. Tata DOCOMO Growth: 323,282 fans in a month Tata DOCOMO is a 3G telecommunications company in India that provides HSP + 3G network for high-speed Internet. Given India is a country with high internet usage, particularly on social media sites, it is not surprising to see that ...
Jun 16 2011
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Malaysia Government Spent $590,000 For 6 Facebook Applications
According to a fascinating report over on Free Malaysia Today (update: there's a cached version here, it seems to have been deleted), Deputy Tourism Minister James Dawos Mamit told the Malaysian press that a total of RM 1.8 million ($593,000, omg) were spent on six Facebook applications, identified below: Cuti-Cuti 1Malaysia Citrawarna 1Malaysia Karnival Jualan Mega 1Malaysia and Karnival Jualan Akhir Tahun Festival Pelancongan Seni Kontemporari 1Malaysia Kempen 1Malaysia Bersih, 1Malaysia Fabulous Food 1Malaysia “These cover creative works, concepts and ideas, design, flash programming and coding, testing and debugging, uploading and launching of application, system server development and ...
Jun 14 2011
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Indonesian School Launches Social Network, Names It Fishbook
The Institute Pertanian Bogor (IPB), a school based in Indonesia has launched Fishbook, a social network for students from the department of Marine Fisheries Technology. While student networks and forums are common, Fishbook took an interesting approach by implementing a design similar to Facebook’s. Very similar. It has the same familiar Facebook login page only with the world map replaced by an Indonesian map. To dig a little deeper, I registered and logged on to Fishbook. Unfortunately the network looks pretty empty with little activity. From time to time I saw ...
Jun 13 2011
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China’s Location-Based Service Market Hits 6.55 Million Accounts
A study by EnfoDesk released via Analysys International revealed that China reached 6.55 million location-based accounts by the end of the first quarter this year. Location-based services in China includes Jiepang, Bedo, and Dianping. Jiepang, which recently partnered with Louis Vuitton for a location-based campaign in China, reported that it has over one million users in the same statement. The rest of the five million accounts are shared among the remaining location-based services in China. The figure pales when compared to Foursquare’s six million users which was reported back in January. Foursquare probably ...
Jun 14 2011
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Thomas Crampton on Asia and Digital Marketing
Thomas Crampton is the Asia-Pacific director at 360 Digital Influence for Ogilvy where he leads a team across 23 cities in 15 Asian territories. I first heard about Thomas through Professor Michael Netzley (you can catch his interview here) who introduced him as a thought leader in the field of digital marketing in Asia. Since then, I have been an avid reader and viewer of his blog and interviews on YouTube. I also chanced upon him at GMIC in Beijing where we had a short discussion about mobile usage in Asia and ...
Jun 13 2011
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Facebook Page Protests File Sharing Website Ban in Malaysia
Thanks to Facebook, a throng of over 8000 Malaysians can gather online and let their voices be heard. This particular meeting was triggered by the recent file sharing website ban imposed by SKKM, the Malaysian Communications and Multimedia Commission. TorrentFreak reported that a memo was sent to Internet Service Providers to ban ten file sharing websites, including Pirate Bay and Megaupload. The decision was made to reduce pornographic content and most likely also to battle against piracy content on the Internet. But to many Malaysians (especially to those who ‘like’ the Facebook page) ...
Jun 10 2011
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Social Commerce FlutterScape Receives $750,000 in Investment
FlutterScape, which describes itself as a cross-border social commerce platform, has just closed its latest round of funding at 60 million yen ($749,000). The funding round was led by NVCC, with NGI group and Innovation Engine also joining as investors. Prior to this investment, Flutterscape secured its first seeding round at 25 million yen ($310,000) last August from Digital Garage, Net Price, and Aucfan. Flutterscape aims to deliver Japanese culture abroad by leveraging on foreign residents in Japan as sellers. There are over 1,500 sellers and 7,000 customers on the social ...
Jun 9 2011
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How Influential Are You On Sina Weibo?
There are many analytics sites to measure influence on Twitter and now, Sina Weibo has one for its users too. On the analytics page you can measure and track: Your influence level Which categories of interest your fans are from (for example Internet, entertainment) Who are your most loyal fans Your fans’ growth rate The categories of interest of the people who you are following Your most popular tweets (weibos) sent so far Unfortunately my influence level is at a low 16 compared to my friends on weibo. @klukoff, for example, has a score of 188. The score ...
Jun 9 2011
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Location-Based Bouncity Launches: Ready for the Challenge?
Bouncity is a location-based gaming platform and is just one of the many great products developed by PhaseDev (WayangForce is also by these folks). The founders of PhaseDev are Wenas Agusetiawan (CEO), Dimas Surya (CFO), Jeffry Anthony (CTO), and Kevin Osmond (COO). Yesterday afternoon the team held a grand launch and press conference for its new location-based service, Bouncity, at @America, Pacific Place, Jakarta. I got a chance to interview Kevin Osmond and ask some questions regarding the service and his plans. 1. What is Bouncity? Bouncity, which comes from the word bounty and city, ...
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