Marcus Ho is an online business consultant at Internet Success Hub, an online marketing consultancy that supports companies to grow with social media campaigns and search engine optimization. When Facebook campaigns are done successfully, the results can be incredible. For Qatar Airways, its recent campaign spread like wildfire, netting the company 150,000 Facebook fans under a month and 200,000 active users by the end of the campaign. Qatar Airways is known for its premium service. It is also one of the 5-star airlines operating in the world. The airline wanted to use Facebook ...
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![The Social Media Landscape in China [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/06/china-social-media-landscape-250x250.jpg)
![Social Media In Asia [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/05/social-media-asia-250x250.jpg)
Jun 6 2011
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Indonesian Media Outlets Receive Mystery Coffins
Several media offices in Indonesia today were surprised by the sudden delivery of coffins. We don’t mean some kind of prank e-card — these were actual physical coffins that were delivered to their respective buildings. Those media offices included Kompas.com, okezone.com, tempointeraktif.com, Jakarta Post, RCTI, ANTV, Kaskus, and salingsilang.com. These coffins each contained flowers and a piece of paper. Each paper had different number corresponding to the place that received it. For Salingsilang, the paper read ‘you are number # 614’, and for Kompas it stated ‘you are number #661’. The sender ...
Jun 5 2011
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‘India Against Corruption’ Launches Twitter App
To inspire an online movement, you need people to help spread your message. The brains behind 'India Against Corruption' understand this well, and they have introduced a Twitter application yesterday to help spread words even farther. The Twitter application does only one thing: It automatically retweets selected tweets and Facebook updates from 'India Against Corruption' through your Twitter . In other words, you need to place full faith and trust in the 'India Against Corruption' team to use the app. It is a pretty creative way to garner support and spread words though. Within ...
Jun 3 2011
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The Social Media Landscape in China [INFOGRAPHIC]
Here is a gorgeous infographic on the social media landscape in China, hat tip to CIC for the great work done. This infographic provides several key figures for businesses and digital marketers to understand the China's social media landscape in statistical form. The culture and user behavior, like how Flemming had described it, is “complex and fragmented.” “China has the most complex, fragmented, and developed social media landscape in the world with a unique online culture that requires its own specialized understanding,” said Sam Flemming, CIC Chairman and Founder. The statistics, however, ...
Jun 7 2011
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eTouch Launches New Feature Phones For Indonesia
Hong Kong mobile phone maker eTouch has just released five new feature phones in Indonesia. These products are the latest releases from the manufacturer, targeting the middle-class market segment which is dominated by teenagers. Two of eTouch’s models are the I-360 and I-270 series, featuring a touch screen with dual GSM SIM cards that are internet-enabled. These phones still have relatively limited features, which technically brands them as feature phones. The company is also producing music-centric phones with advanced speaker technologies and a candybar form factor. For the D-555 ...
May 31 2011
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The Most Influential Indians in Social Media
Much has been said about social profile ranking services, which determine how much “influence” is held by a given user on Twitter, Facebook, and Linkedin. Two of the most respected services are Klout and PeerIndex. Both have slightly different approach to calculate one’s social influence, which you can read about here and here. Pinstorm, India’s leading digital marketing agency released a unique list today: The most influential Indians on social media which ranks Individuals by taking the average of Klout and PeerIndex scores. Within the list, Bollywood actor Salman Khan came out ...
May 30 2011
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Indonesia’s Unusual Facebook Behavior
According to research from TNS Global, only 14 percent of users in Indonesia acccess Facebook on a daily basis compared to the global average of 46 percent. The number is relatively small, even though Indonesia has the second largest Facebook user base after the United States with 35 million people registered on the social networking site. While people are very enthusiastic about the new forms of social media, most Indonesians access the web from internet cafes and from their mobile phones, and this has likely accounted for the comparatively lower Facebook ...
May 24 2011
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Social Media In Asia [INFOGRAPHIC]
The folks at Edelman did a neat infographic to map out social media usage across Asia. Some key insights, courtesy of Edelman Digital, who are also social media thought leaders themselves: Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map. North Asian countries have a strong local social media presence. In China it’s RenRen, South Korea has CyWorld, Taiwan its Wretch and Japan has become a Twitter nation quickly. Highest internet penetration is in New Zealand (85.40%) followed by South Korea (81.10%). But the ...
May 22 2011
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Understanding The Real Cost of Social Media
I’m no expert, but it annoys me when people say that it is free to employ social media for marketing purposes. I hear that a lot, especially when fellow schoolmates present on their school projects. “We plan to use viral social media marketing because it is free and have the best impact…” That was a line I heard 2 months ago from a final year student in Singapore. The professor said it was good. Apparently, many students aren’t familiar with digital marketing. They might be good at using Facebook and Twitter, but ...
May 20 2011
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Social Commerce, The Next Big Thing in Indonesia?
Social commerce has come a long way, and Indonesia is starting to jump on board as well. We’re seeing start-ups like idBlogNetwork and AdaDiskon empowering product promotion/e-commerce through social media. Social network turned social commerce platform, Multiply, also recently entered Indonesia hoping to socialize e-commerce in the country. As the term 'social commerce' suggests, this brand of commerce requires that a social layer be established before actual selling can take place. Indonesia is undoubtedly one of the largest social media nations in the world, but its social layer - when compared to its ...
May 19 2011
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Thousands of Nepalese Unite on Facebook to Pressure Leaders For Change
In 2008, a new parliament in Nepal was elected to install new social and political order after centuries of inequality that were a major cause of the Nepalese Civil War. After three years, there is still no sign of change. Many Nepalese were angered and started a Facebook page to unite like-minded Nepalese to put pressure on the parliament. People supporting this effort include “politicians, activists and the reigning Miss Nepal who gave voice to growing public anger with the lawmakers the country voted in three years ago in the first general ...
May 18 2011
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The Most Social Media Friendly Private Bank in India
It is interesting to see how companies are using social media to grow their business. Retail and web companies lead the adoption, but banks are not behind. Most of the top global and Indian Banks have adopted social media in some form, and in India, HDFC Bank leads the way. HDFC Bank is active on Twitter, Facebook and Youtube, and uses these online social platforms to create awareness. Below is a chart that shows the relative ranking, in terms of online interactivity level, among Private Banks in India. Although HDFC Bank is ...
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Feb 8, 2012
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Feb 9, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012