On May 1st, Richard Branson will be wearing a female flight attendant’s uniform aboard an AirAsia flight, all because he lost a bet. Before the 2010 F1 season, Sir Richard (who owns Virgin Racing) had wagered rival Tony Fernandes of Team Lotus that whoever’s team finished with the lower point total would have to play flight attendant on the winner’s airline. Branson lost, so he’s now going to be passing out peanuts on AirAsia. Whether this was actually a friendly bet between two rivals or an elaborately hatched social media campaign, we can’t ...
Tag Archives: Social Media
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![The Airline Twitter Champion in Asia [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/04/airasia-twitter-250x224.jpg)
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Apr 18 2011
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The Airline Twitter Champion in Asia [INFOGRAPHIC]
AirAsia, one of the most social media savvy Airlines in Asia was ranked third as the Airline Talking Champion on Twitter for March. The data is complied by Eezeer in partnership with Air Valid and Simpliflying, an aviation branding company based in Singapore and New York. The data shows that AirAsia sent over 1,600 tweets last month. That averaged out to be about 53 tweets per day, an amazing effort by AirAsia to connect and engage with fans on Twitter. The infographic also shows that AirAsia achieved the highest score in customer service ...
Apr 19 2011
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How Social Media Is Reshaping College Admissions [INFOGRAPHIC]
We saw how social media is changing the education industry. Diving deeper, how would social media affect college admission? The answer is, 'a lot'. According to schools.com's infographic (data based on Kaplan and Cappex.com), 80 percent of America's top colleges use social media in their recruiting process. In particular, Facebook. Note that the figures represent the U.S market. But I guess Asia will be catching soon. "Facebook is increasingly important, because schools are looking into Facebook profiles of students these days. I know because my school asked for our Facebook addresses recently. It's ...
Apr 12 2011
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Some Staggering Statistics on China’s Digital Space
Simon Kemp, of British ad agency Bartle Bogle Hegarty (Singapore), has shared an interesting statistical overview on social media and the mobile industry in China. It’s an enlightening glimpse at some truly jaw-dropping growth numbers in China’s digital space. Among a few of the more remarkable numbers listed are the facts that China has 879,000,000 mobile phone subscribers 295 million bloggers 304,000,000 online gamers For even more mind 'spoding figures, do check the informative presentation which is embedded below. When I reached out to him via Twitter, Simon explained that much of the numbers reported ...
Apr 11 2011
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Indian Premiere League Rules on Social Media in India
The historic win by India in the Cricket World Cup attracted an enormous amount of social media attention. Now one week later cricket is back in action with the Indian Premiere League. It has been 3 years since the IPL began and with the 4th edition that launched a couple of days ago, we predict a bigger and better version for the Cricket Crazy Indians. And yes, it will make its way into the social media space too. Back in 2008, Mashable wrote about the IPL Fan Club, predicting how big the Cricket ...
Apr 10 2011
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How Social Media is Changing the Education Industry [INFOGRAPHIC]
Cliche but true: Social media is changing the way we communicate. From the layman users to businesses, almost everyone is part of the online social ecosystem. Now, the education industry seems to be picking pace as things are getting social in schools and universities. Lectures in the form of online videos and podcasts are getting common nowadays. So as using Skype, Twitter and Facebook as a platform to discuss and share classroom materials. Universities are also receiving YouTube video "pitches" from potential students as substitutes for traditional college essays, according to Course ...
Apr 9 2011
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How To: Track India’s Fight Against Corruption Online
Earlier we wrote about how Anna Hazare’s ‘fast unto death’ movement created an uproar on Facebook and Twitter and how more than 400,000 people have already pledged their names on the online petition. Clearly, India's unified voice is increasing in volume day-by-day, supporting Anna Hazare's campaign for the Lokpal Bill. Everything came like a storm and we understand it is difficult to keep a track of what's happening. To make it easier, we have created a guide that sources the best new media and touch points to get you involved through the Internet. 1. ...
Apr 9 2011
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Social Media Plays a Major Role in India’s Fight Against Corruption
Less than 4 days into Anna Hazare’s ‘fast unto death’ movement and we have already seen a loyal base of over 116,000 fans on Facebook and 5600 followers on Twitter supporting the movement. Just 24 hours since my last post on how Indians are fighting corruption via the Internet, the magnitude of support for the movement has been overwhelming since then. I have been closely tracking the whole movement on social media and below is a summary on how social media has played a part in India's fight against corruption. Take note ...
Apr 7 2011
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Young Indians Fight Corruption on the Internet
Fighting corruption in India has a new medium: indiaagainstcorruption.org. Fed up with news of malpractices, some young, net-saavy individuals in Mumbai joined an online protest raising concerns about the ever-increasing cases of corruption. We’ve all heard headlines about how social media is empowering citizens from the Middle East to China. "India Against Corruption" is another great example of how technology can facilitate activism and empower regular citizens. The main objective of the movement was to start protests across the city regarding various issues that people are facing. For example, they supported a ...
Apr 4 2011
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Learning How To Use Social Media for Business in Singapore
In Singapore, social media has slowly become a need for many businesses. A lot of us understand social media on a personal usage level, but not when using it for business purposes. The “gap”, as described by Sharon Ng, lecturer and consultant at Institute of Systems Science (NUS) is what inspired her to launch a course on social media marketing. It is true that many self-proclaimed gurus in Singapore also offer social media marketing courses. But Ng’s course is Singapore’s first NICF accredited social media marketing course. Not only does it ...
Mar 28 2011
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How To Create a Viral Event Using Social Media
Event management is a huge headache. But the biggest problem isn’t the about the logistics. The biggest headache is thinking of ideas to get your event filled up. Founded in July 2010, Indonesia and U.S based eEvent aims to help every event maximize its attendance. eEvent is a robust event management platform that focuses on maximizing attendance through fun game mechanics, social media and geo location technology to reward the true influencer of your event. In short, eEvent makes your event viral. “We started eEvent because all of the founders are event ...
Apr 4 2011
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A Quickstart Guide to Social Media for Business
Update: Catch Getit Comms's interview here We love sharing simple infographics that succinctly explain how social media can be used for business. Getit Comms, a Singapore based Digital Marketing firm created an infographic to explain the process of crafting a social media plan for business purposes. This infographic consisted 13 steps coupled with adorable designs. I particularly like how Getit Comms highlighted the need to understand where buyers and key influencers are. Measuring is also put of the plan just in case you think digital influence (a.k.a social media marketing) is all fluff ...
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